3 Reasons to Create Recyclable Content
By Rachel Peck When developing a blog content strategy, it’s important to stay up-to-date on current trends and events, as they are applicable to your brand. However, you should also keep a well-maintained list of recyclable, “evergreen” content. Evergreen content includes videos, articles and blogs, which are relevant to your brand – no matter the current news cycle or brand messaging. Whether…
4 Podcasts for Communications Professionals
By Rachel Peck If you’re a professional who relied on your daily commute as your podcast time, you’re not alone. Whether your commute was 10 minutes or two hours, that uninterrupted travel time is somewhat of a blessing and a curse. It’s the perfect time to catch up on an audiobook, podcast or calling family members. However, just because you’re no longer…
Remote Work Tools to Boost Productivity
By Rachel Peck If you’re finding yourself missing your desk, the daily conversations with coworkers and the general noise of an office environment, you’re probably not alone. It can be difficult to find a new rhythm and feel productive in this new remote working situation – especially if you work best in a collaborative workspace. However, feeling connected, while working apart from…
Best Quarantine Social Media Channels
By Rachel Peck If social media wasn’t popular enough, the past few weeks have seen it come into its full potential. Not only has it become one of the primary sources of news during the COVID-19 crisis, but with millions of people finding themselves sequestered in their homes, the quarantine is breathing life into older channels, and pushing newer ones to the…
Share the Love: Encouraging Employee Advocacy on Social Media
Only two percent of employees reshare their employer’s updates on social media, according to LinkedIn. Those same employees have 10 times the social media following of their employer. Why is this important? As communications professionals, we’re often focused on our target audience, and while ultimately growing awareness and gaining conversions are the goals, are we ignoring additional channels within our own workforces?…
Why B2Bs Should Start an Instagram
By Rachel Peck While many B2B businesses disregarded Instagram as being an irrelevant social media channel years ago, times have changed – as well as audience preferences. Starting an Instagram account might not have been applicable a few years ago, but data now shows B2Bs should consider leveraging the benefits of this social media platform. In 2020, more than 70 percent of…
Our 2020 New Year’s Resolutions
With the new decade just days away, Eclipse Media Group put together a few of our resolutions for 2020. Beyond eating less takeout, exercising more or trying (and ultimately failing) to drink less caffeine – we’re hoping these small goals will help us start the year focused. We’re also keeping in mind that setting too many New Year’s resolutions, especially unattainable ones,…
2020 Marketing Trends to Watch
By Rachel Peck We’re just two weeks away from 2020 and a new decade. A lot has changed in those ten years. In 2010, social media consisted of Facebook, Twitter and Youtube, while integrated marketing was just beginning to emerge. As PR and marketing professionals, we’re used to adapting to change – whether it be client-based or technology. As in year’s past,…
2019 Social Media Takeaways
By Rachel Peck As 2019 draws to a close and we look back on the year, there are a few standout social media trends. Only seeming to grow stronger each year, social media was once a tool used to enhance a brand’s presence, however 2019 saw its importance further elevated. Social media, beyond Facebook and LinkedIn, are officially must-haves for every brand’s…
4 PR and Marketing Tools We’re Thankful For
By Rachel Peck As we approach the holiday season, we often reflect on what we’re thankful for. We’re all looking forward to the coming days of extra time with family, holiday food and the hustle of the season. Here at Eclipse Media Group, we’re also reflecting on a few public relations and marketing tools we’re thankful for this year. From project management…
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