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3 Things Every Business Owner Should Know About PR

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By Rachel Peck If you own or manage a business, chances are you have engaged in some sort of public relations or marketing to attract new customers and retain existing ones. However, the nuances of PR can be complicated. Questions about what PR really is, coupled with misconceptions, can lead to confusion for many. Here are three things every business owner should…

4 Ways to Make the Most Out Of a Trade Show

By Emma James There are few opportunities in the PR world that garner immediate results. As PR professionals, we are constantly preparing for the future, often times working weeks and months in advance to engage with the media and conference program organizers to identify and pursue different media opportunities, from onsite, in-person media interviews and educational presentations as part of the conference,…

How Social Media Has Changed Public Relations

Social Media's Impact on Public Relations_Blog

By Rachel Peck It’s no secret the way we communicate, market and interact with the public has changed drastically over the past few years. People no longer consume media the same way they did even five years ago. With such monumental shifts in the way we interact with each other, and how brands interact with audiences, the impact has been felt in…

4 Tips for Writing Engaging Social Media Captions

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By Rachel Peck Every second, nearly 6,000 tweets publish. Instagram has 500 million active daily users sharing photos and videos each day and Facebook sees more than two billion users each month. In short, it’s no secret that businesses are competing with shorter consumer attention spans, boredom and are at risk of being scrolled on by. In this ever-changing, fast-paced environment does…

Keeping it real: How to get noticed by the media

By Emma James It’s one thing to create great content, but another to actually get it published. As a PR professional, you must not only strategically send your stories out to the media, but also get their attention and convince them it is worthy of coverage. There are a few tips and tricks to keep in mind when trying to garner media…

5 Myths About PR & Media Relations

By Chelsie Woods Developing and executing a well-thought out PR and media relations plan is an important strategy for those looking to build brand recognition and to foster future growth. Unfortunately, many businesses give this responsibility to a front office employee who has little or no experience working in media relations. That’s because some believe this responsibility can be handled by most…

Is “Off the Record” Ever a Good Idea?

By Chelsie Woods The invitation to be interviewed by the media, whether it’s with the local newspaper or an industry trade publication, is often considered an exciting opportunity. It’s a chance to tell your story and to increase your company or brand’s recognition by being interviewed as a subject matter expert. While a majority of interviewees find it’s relatively easy to identify…

So You Opened a Twitter Account… Now What?

Depending on your perspective, social media has become a necessary evil when it comes to recording traction and maintaining a presence within any industry. While there seems to be new social media platforms popping up each day, Twitter has withstood the test of time. Originally Twitter was used to get news out quickly, through an inverted pyramid style approach. With the initial…

Measuring Social Media Success

By Emma James In a world of constant connectivity and togetherness, everything that PR pros put out on social media is analyzed – for better or worse. With the migration from print media to digital outlets, more than ever we have to be creative in how we publicize – it’s easy to get lost in the mix in our 6,000-Tweets-a-second world. It’s…

What’s the Value of Public Relations?

By Chelsie Woods Have you ever heard the saying “if a tree falls in the forest and no one hears it, did the tree really make a noise?” That is the question you should be asking yourself about your business as it relates to public relations. What if your company makes the best device in the market, but no one knows about…