How small companies can earn big media attention
By Chelsie Woods A common misconception amongst many small businesses is that to generate meaningful media and marketing opportunities you need to spend a lot of money or be connected to a well-known brand. These are simply not true. In fact, there are many small companies who have been able to make a strong name for themselves without the backing of a…
The value of building a sustainable PR agency
By Eclipse Media Group Any public relations, marketing or communications agency faces the same dilemma – how to build a sustainable PR practice. Furthermore, it can even be difficult to answer the question: what makes a sustainable business? Is it employee or client retention, relationships with media, journalists and your audience or by offering attainable and valuable services? It’s likely a mixture…
Join the team | Career Opportunities with Eclipse Media Group
Eclipse Media Group is growing and is in search of a few enthusiastic individuals to join our team. All positions are in-person and located at our office in Portland, Maine. If you’re a motivated self-starter, a recent college graduate, or looking to jumpstart your career in public relations, feel free to reach out and tell us more about you. About EMGEclipse Media…
4 things about PR they didn’t teach you in college
By Rachel Peck While college is farther away for some of us than others, it’s probably not difficult to recall your ambitions and expectations regarding your post-college career. Was it to be a life-long journalist – breaking news at all hours of the day/night? Or possibly you dreamed of working in public relations, putting out fires left and right and handling crisis…
Spring cleaning your social media
By Rachel Peck Well, it’s that time of year. The days are longer, warmer and all the signs point to spring. If you’re like us, you might be anticipating the dreaded “spring cleaning” of your house, car, garage – whatever it may be. While a bothersome task, spring cleaning can be cathartic and shouldn’t just be relegated to your home life –…
Should you be on Clubhouse?
By Rachel Peck Unless you’ve been living in a digital blackout, or taking a much-needed social cleanse, then you’ve probably heard of Clubhouse. Social media’s newest darling, marketed as a “thought leadership” platform and an opportunity for small businesses to network on the main stage, is a social media chat room on steroids. While it might seem to make sense for the…
Meet the women of Eclipse Media Group
Eclipse Media Group is a boutique agency specializing in the B2B technology industry. Because B2B is often considered less “glamorous” than B2C, and is a largely male-dominated field, it can be a difficult career field for young, diverse professionals to access. Learn more about the women of EMG and our partners, SPRG, in Beijing below: Chelsie Woods, Principal I’m a lifelong Mainer…
Grammar rules you probably forgot
By Rachel Peck Full disclosure, the word “grammar” is one I often misspell the most (it’s an “a” not an “e”) and I only mastered “definitely” within the past year. In fact, I had to think about spelling it out just now – then relied on spellcheck to make sure I had it right. So, I get it. We all have those…
A Love Letter to Our Office Pets
By Rachel Peck In the past year, we’ve highlighted on our blogs and social media the time spent working at home and its new challenges and advantages. A big part of it has been our pets. We have always been dog people – currently there are five “office” dogs, but with the additions of kittens and even chickens in 2020, we’re quickly…
Tech Terms You Should Know
By Rachel Peck In the past few years, we’ve seen an increase in technology blending into aspects of our work, personal and home life. From smart home devices, to new ways of storing data and programs to optimize our workflows. At Eclipse Media Group, where we provide PR and marketing support to technology minded companies, we have begun to see an evolution…