A Love Letter to Our Office Pets
By Rachel Peck In the past year, we’ve highlighted on our blogs and social media the time spent working at home and its new challenges and advantages. A big part of it has been our pets. We have always been dog people – currently there are five “office” dogs, but with the additions of kittens and even chickens in 2020, we’re quickly…
Tech Terms You Should Know
By Rachel Peck In the past few years, we’ve seen an increase in technology blending into aspects of our work, personal and home life. From smart home devices, to new ways of storing data and programs to optimize our workflows. At Eclipse Media Group, where we provide PR and marketing support to technology minded companies, we have begun to see an evolution…
Social Media Tools Everyone Needs
By Rachel Peck Producing engaging, informative and visually pleasing content is no simple task, and is more important than ever for all types of organizations. Unfortunately, social media aesthetics are sometimes the first to go when there isn’t a dedicated social media manager, or content creator to take it on. Fortunately, there are a variety of tools available to communications professionals and…
Tips for surviving 2021 – while maybe being productive
By Rachel Peck Believe it or not, we’re only a few weeks into 2021 and it’s already proving to be every bit as unprecedented (we hoped to not have to use that word) as its predecessor. It’s days and weeks like this that make it hard to remember we ever lived in a world where our daily productivity wasn’t competing with local,…
Words We’d Like to Leave in 2020
By Rachel Peck We’re so close to 2021 we can hardly believe it. Last year, we were blissfully unaware that our New Year’s resolutions blog was about to become satire in the year 2020. So, this year, we’ve finally learned our lesson and kicked resolutions to the curb for good. Instead, we’re going to talk about things we won’t do, or in…
Looking forward to 2021: PR & Marketing Trends
By Rachel Peck One year ago, we wrote a blog on marketing trends for 2020 and predicted a renewed focus on creative content, social media becoming the new shopping mecca and the downgrading of vanity metrics. How quickly those trends changed and, if nothing else, we learned a lesson in just how quickly trends can shift. While the pace of life has…
A few of our favorite things: A gift guide for PR pros
By Rachel Peck Believe it or not, we have a little more than two weeks until Christmas so you might be scrambling for ideas for those left on your list this year (and if you’re really last minute, for Hanukkah). As PR and marketing pros, we consider ourselves pretty easy to buy gifts for, but the same can’t be said for everyone….
PR Planning Tips for 2021
By Rachel Peck Well, we’ve made it to December, which in 2020 is a feat unto itself. In the past, communications professionals would’ve started planning for the new year by October – setting up public relations strategies and marketing campaigns for the coming year, as well as researching trends and planning content. However, long-term planning for 2020 – and into 2021- presents…
Finding plenty to be grateful for in 2020
Like everyone else, we at Eclipse Media Group didn’t have the year we planned, but we’re lucky to still have plenty to be grateful for this year. We adopted new pets, spent lots of time playing outside and even started experimenting with a little homesteading. We consider ourselves lucky to have been able to savor a few moments of peace and joy…
5 Home Office Tools We’re Thankful For This Year
By Rachel Peck This time last year, we wrote a blog on four PR and marketing tools we were thankful for, but so much can certainly change in 12 short (long) months. As we head into Thanksgiving week, we’re reflecting on how our personal and work lives have changed, as well as the landscape of the holiday season. More than ever, we’re…