Images Talk: 3 Reasons Why Visuals are Key
By Rachel Peck We’ve all been there. Attempting to read a blog, web page or social media post with paragraphs upon paragraphs of text. This can make it harder to read, more difficult to decipher and sometimes just plain boring. This doesn’t mean that the content isn’t valuable or interesting – it’s all in how the information is presented. Packaging is as…
How Social Media Has Changed Public Relations
By Rachel Peck It’s no secret the way we communicate, market and interact with the public has changed drastically over the past few years. People no longer consume media the same way they did even five years ago. With such monumental shifts in the way we interact with each other, and how brands interact with audiences, the impact has been felt in…
5 Tips to Build a Better Relationship with the Media
By Chelsie Woods If telling your story through the media is important to your business, then developing a positive working relationship with the media is critical. Like most people today, reporters and editors are trying to do more work with less time. Thanks to email, social media and the 24/7 news cycle, the media is faced with information overload. It’s impossible for…