The Graveyard of Social Media
Authored by Danielle Jarosz If you looked at most smartphones, the odds of finding Facebook, Twitter or Instagram downloaded would be very high. These social channels, along with many others, have become a normal part of our lives as well as our social interaction with others. However, buried six feet under the ground lies plenty of social media that did not stand…
Beyond AI for business: Three places we see AI’s impact in our everyday lives
By Danielle Jarosz Artificial Intelligence, or AI, might seem like a scary term at first. When thinking of AI, blockbuster movies like The Terminator or The Matrix might come to mind— worlds where artificially intelligent beings decide humankind should be destroyed or enslaved. Many forms of media play on the fear of AI, but the truth is artificial intelligence has greatly improved…
Eclipse Media Group Client Highlights
As part of Eclipse Media Group’s 15th year anniversary, we wanted to dedicate a blog to some of our recent client highlights. We owe a lot to our clients, and we’ve been lucky enough over the years to work with some truly great companies. Azena (formerly Security & Safety Things)Pitch Perfect (InSecurity Magazine)Wondering what sporting events might look like in the future?…
Podcasts you should be listening to | International Podcast Day
We’ve put together a few of these blogs over the years, being avid podcast listeners, and they mostly center around public relations and professional podcasts. International Podcast Day was a few days ago, so it’s fitting for us to highlight some of our favorites— both serious and some that just keep us sane. PR in the technology industry can mean hours and…
Navigating the new workplace norm
By Rachel Peck Eclipse Media Group is slowly starting to integrate back into our physical office space after nearly three months working entirely remotely. Like so many others, we found ourselves quickly thrown into a fully remote working environment, but now are faced with a very different office landscape. New questions arise, as we start the process of moving back – such…
Intern Spotlight: Ariel Hanelius
The team at Eclipse Media Group was lucky to begin the year with a new intern from the University of Southern Maine (USM) to help us prepare for a busy events season. However, like so many other agencies and interns, after a few weeks of in-office experience, our new intern found herself working from her family home in Connecticut – learning the…
3 Ways to be a Responsible Crisis Communicator
By Rachel Peck As communicators, we have a responsibility to disseminate information responsibly, both internally and externally. With the constant stream of news, and “social media reporters,” it’s easy to get caught up in the panic that accompanies an overwhelming amount of negative information. However, both professionally and personally, it’s our duty as responsible PR professionals to take a step back, evaluate…
Crisis Communications: Webinars for PR Agencies
By Rachel Peck The team here at Eclipse Media Group, like so many others, is settling in fully to remote working and practicing social distancing – due to the COVID-19 pandemic. In both our personal and professional lives, we are all in uncharted territory. How many of us have actionable plans in place in case of a global pandemic? However, as PR…
Share the Love: Encouraging Employee Advocacy on Social Media
Only two percent of employees reshare their employer’s updates on social media, according to LinkedIn. Those same employees have 10 times the social media following of their employer. Why is this important? As communications professionals, we’re often focused on our target audience, and while ultimately growing awareness and gaining conversions are the goals, are we ignoring additional channels within our own workforces?…
5 Tips for Starting a Blog
By Rachel Peck Many organizations still think blogging isn’t relevant or achievable for their business model, however that’s simply not true. Not only will a blog position you as a subject expert in your field, it’s an easy way to improve your search engine ranking and boost website visits. Blogs also provide useful evergreen content for your social media channels. With this…