Share the Love: Encouraging Employee Advocacy on Social Media
Only two percent of employees reshare their employer’s updates on social media, according to LinkedIn. Those same employees have 10 times the social media following of their employer. Why is this important? As communications professionals, we’re often focused on our target audience, and while ultimately growing awareness and gaining conversions are the goals, are we ignoring additional channels within our own workforces?…
Why B2Bs Should Start an Instagram
By Rachel Peck While many B2B businesses disregarded Instagram as being an irrelevant social media channel years ago, times have changed – as well as audience preferences. Starting an Instagram account might not have been applicable a few years ago, but data now shows B2Bs should consider leveraging the benefits of this social media platform. In 2020, more than 70 percent of…
5 Tips for Starting a Blog
By Rachel Peck Many organizations still think blogging isn’t relevant or achievable for their business model, however that’s simply not true. Not only will a blog position you as a subject expert in your field, it’s an easy way to improve your search engine ranking and boost website visits. Blogs also provide useful evergreen content for your social media channels. With this…
Our 2020 New Year’s Resolutions
With the new decade just days away, Eclipse Media Group put together a few of our resolutions for 2020. Beyond eating less takeout, exercising more or trying (and ultimately failing) to drink less caffeine – we’re hoping these small goals will help us start the year focused. We’re also keeping in mind that setting too many New Year’s resolutions, especially unattainable ones,…
2020 Marketing Trends to Watch
By Rachel Peck We’re just two weeks away from 2020 and a new decade. A lot has changed in those ten years. In 2010, social media consisted of Facebook, Twitter and Youtube, while integrated marketing was just beginning to emerge. As PR and marketing professionals, we’re used to adapting to change – whether it be client-based or technology. As in year’s past,…
2019 Social Media Takeaways
By Rachel Peck As 2019 draws to a close and we look back on the year, there are a few standout social media trends. Only seeming to grow stronger each year, social media was once a tool used to enhance a brand’s presence, however 2019 saw its importance further elevated. Social media, beyond Facebook and LinkedIn, are officially must-haves for every brand’s…
4 PR and Marketing Tools We’re Thankful For
By Rachel Peck As we approach the holiday season, we often reflect on what we’re thankful for. We’re all looking forward to the coming days of extra time with family, holiday food and the hustle of the season. Here at Eclipse Media Group, we’re also reflecting on a few public relations and marketing tools we’re thankful for this year. From project management…
Why B2B Social Media Should Be Creative
By Rachel Peck Striking the balance between staying informative but entertaining on social media is particularly difficult for B2B marketers. While not all channels will work for every B2B industry, it’s important to note that no matter your social media platform of choice, businesses should make an effort to be just as creative and engaging as B2C marketers. Here are a few…
Images Talk: 3 Reasons Why Visuals are Key
By Rachel Peck We’ve all been there. Attempting to read a blog, web page or social media post with paragraphs upon paragraphs of text. This can make it harder to read, more difficult to decipher and sometimes just plain boring. This doesn’t mean that the content isn’t valuable or interesting – it’s all in how the information is presented. Packaging is as…
3 Things Every Business Owner Should Know About PR
By Rachel Peck If you own or manage a business, chances are you have engaged in some sort of public relations or marketing to attract new customers and retain existing ones. However, the nuances of PR can be complicated. Questions about what PR really is, coupled with misconceptions, can lead to confusion for many. Here are three things every business owner should…