5 tips for creating stellar social media content
Posted on June 21, 2022 by Polly Hersey
By Polly Hersey Communication professionals know that staying on top of the latest trends in social media can be a full-time job. In the not too distant past, social media was a secondary tactic used within marketing campaigns. Fast forward to today and brands have a major opportunity to leverage their message and reach a broader audience than ever before when relying…
Category: Blog Tags: PR, PR Tips, social media marketing
Step by Step: How to create an Instagram Reel
Posted on September 9, 2021 by Danielle Jarosz

By Danielle Jarosz There are plenty of ways to garner attention from your followers but keeping your page dynamic with multiple forms of media is imperative to keep engagement high. Videos and animated posts catch the eye of social media scrollers, so creating content such as Reels can provide the extra push that your page needs to stand out. Reels are relatively…
Category: Blog, Social Media Tags: PR, PR Tips, social media, social media marketing
Back to blogging basics: Five steps to optimizing your content
Posted on August 31, 2021 by Rachel Peck

So, you started a blog…what now? It’s the question on every content developer’s mind. It’s what keeps us up at night or staring at an empty page on a screen. At times, it’s as if our ability to create meaningful sentences has left the building. We’ve all been there. When it comes to writing blogs – whether you’re an agency developing content…
Category: B2B, Blog, PR Tips for PR Pros Tags: b2b, marketing, PR, public relations, social media, social media marketing
Social Media Burnout: When to log off
Posted on July 6, 2021 by Rachel Peck

By Lindsay Erb Social media is a great tool for businesses of all sizes and in all industries. It can help you get attention and build awareness; however, it can also become exhausting and overwhelming very quickly. Many business owners and social media managers feel the constant need to refresh their feed and engage in content. However, many don’t realize how it’s…
Category: Blog, Social Media Tags: PR, PR Tips, social media, social media marketing
So, you started an Instagram…Now what?
Posted on June 1, 2021 by Rachel Peck

By Rachel Peck Many B2Bs, and even some B2Cs, have been slow to jump on the Instagram bandwagon. While Facebook, Twitter and LinkedIn tend to be the most popular channels for many businesses, Instagram’s growth over the past few years, audience reach, and new sales opportunities have made it a social media must-have for many. However, starting an Instagram account is the…
Category: Blog, Social Media Tags: instagram, PR, public relations, social media, social media marketing, social media strategy
Should you be on Clubhouse?
Posted on March 23, 2021 by Rachel Peck

By Rachel Peck Unless you’ve been living in a digital blackout, or taking a much-needed social cleanse, then you’ve probably heard of Clubhouse. Social media’s newest darling, marketed as a “thought leadership” platform and an opportunity for small businesses to network on the main stage, is a social media chat room on steroids. While it might seem to make sense for the…
Category: Blog, Social Media Tags: PR, public relations, public relations agency, social media, social media marketing
Social Media Tools Everyone Needs
Posted on January 27, 2021 by Rachel Peck

By Rachel Peck Producing engaging, informative and visually pleasing content is no simple task, and is more important than ever for all types of organizations. Unfortunately, social media aesthetics are sometimes the first to go when there isn’t a dedicated social media manager, or content creator to take it on. Fortunately, there are a variety of tools available to communications professionals and…
Category: B2B, Blog, Social Media Tags: marketing, PR, PR Tips, social media, social media marketing
3 Things to Know Before Posting to LinkedIn Stories
Posted on October 20, 2020 by Rachel Peck

By Rachel Peck LinkedIn has become the newest social media platform to jump on the “stories” train. While users may be tempted to start uploading snapshots showcasing their brand or business, evaluating what content is appropriate for LinkedIn stories is a must. While we’re still testing out the format, and anticipate learning new capabilities as the feature develops, here are three things…
Category: B2B, Blog, Social Media Tags: LinkedIn, PR Tips, social media, social media marketing
Making the most of your LinkedIn
Posted on August 20, 2020 by Rachel Peck

Perhaps no social media channel is as popular in professional circles than LinkedIn. With more than 700 million users in more than 200 countries, its networking potential is unmatched – making it a crucial tool during this time of distanced engagement with industry peers and coworkers. However, LinkedIn is no longer just a platform for users to boast personal achievements and search…
Category: Blog, Social Media Tags: b2b, LinkedIn, marketing, PR, PR Tips, social media, social media marketing
Instagram Basics for B2Bs
Posted on July 23, 2020 by Rachel Peck

By Rachel Peck B2B organizations have started slowly migrating over to Instagram as a social media channel over the past few years as communications professionals began to realize the immense opportunities for exposure. However, it’s not enough to just start an account and post a few images. The more you know, the better you can take advantage of the variety of benefits…
Category: B2B, Blog, Social Media Tags: b2b, instagram, social media, social media marketing