Posted on August 31, 2021 by Rachel Peck
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So, you started a blog…what now? It’s the question on every content developer’s mind. It’s what keeps us up at night or staring at an empty page on a screen. At times, it’s as if our ability to create meaningful sentences has left the building. We’ve all been there. When it comes to writing blogs – whether you’re an agency developing content…
Posted on January 27, 2021 by Rachel Peck
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By Rachel Peck Producing engaging, informative and visually pleasing content is no simple task, and is more important than ever for all types of organizations. Unfortunately, social media aesthetics are sometimes the first to go when there isn’t a dedicated social media manager, or content creator to take it on. Fortunately, there are a variety of tools available to communications professionals and…
Posted on January 13, 2021 by Rachel Peck
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By Rachel Peck Believe it or not, we’re only a few weeks into 2021 and it’s already proving to be every bit as unprecedented (we hoped to not have to use that word) as its predecessor. It’s days and weeks like this that make it hard to remember we ever lived in a world where our daily productivity wasn’t competing with local,…
Posted on December 16, 2020 by Rachel Peck
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By Rachel Peck One year ago, we wrote a blog on marketing trends for 2020 and predicted a renewed focus on creative content, social media becoming the new shopping mecca and the downgrading of vanity metrics. How quickly those trends changed and, if nothing else, we learned a lesson in just how quickly trends can shift. While the pace of life has…
Posted on December 9, 2020 by Rachel Peck
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By Rachel Peck Believe it or not, we have a little more than two weeks until Christmas so you might be scrambling for ideas for those left on your list this year (and if you’re really last minute, for Hanukkah). As PR and marketing pros, we consider ourselves pretty easy to buy gifts for, but the same can’t be said for everyone….
Posted on December 3, 2020 by Rachel Peck
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By Rachel Peck Well, we’ve made it to December, which in 2020 is a feat unto itself. In the past, communications professionals would’ve started planning for the new year by October – setting up public relations strategies and marketing campaigns for the coming year, as well as researching trends and planning content. However, long-term planning for 2020 – and into 2021- presents…
Posted on November 24, 2020 by Rachel Peck
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Like everyone else, we at Eclipse Media Group didn’t have the year we planned, but we’re lucky to still have plenty to be grateful for this year. We adopted new pets, spent lots of time playing outside and even started experimenting with a little homesteading. We consider ourselves lucky to have been able to savor a few moments of peace and joy…
Posted on November 17, 2020 by Rachel Peck
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By Rachel Peck This time last year, we wrote a blog on four PR and marketing tools we were thankful for, but so much can certainly change in 12 short (long) months. As we head into Thanksgiving week, we’re reflecting on how our personal and work lives have changed, as well as the landscape of the holiday season. More than ever, we’re…
Posted on November 10, 2020 by Rachel Peck
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By Rachel Peck Here in Maine, we’ve soundly turned the corner from fall and are heading steadily towards winter. While we’d typically be preparing for the holidays, regrouping after a busy event season and prepping for mid-winter shows, this year is, of course, very different. The sunny and dry summer and fall months afforded us some sense of normalcy, making it easy…
Posted on August 20, 2020 by Rachel Peck
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Perhaps no social media channel is as popular in professional circles than LinkedIn. With more than 700 million users in more than 200 countries, its networking potential is unmatched – making it a crucial tool during this time of distanced engagement with industry peers and coworkers. However, LinkedIn is no longer just a platform for users to boast personal achievements and search…
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