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Crisis Communications: Webinars for PR Agencies

crisis communications blog_pr

By Rachel Peck The team here at Eclipse Media Group, like so many others, is settling in fully to remote working and practicing social distancing – due to the COVID-19 pandemic. In both our personal and professional lives, we are all in uncharted territory. How many of us have actionable plans in place in case of a global pandemic? However, as PR…

exacqVision G-Series PoE brings sophisticated performance from an affordable NVR

MILWAUKEE (March 12, 2020) – Johnson Controls introduces the exacqVision G-Series PoE, an easy-to-use video recording solution that offers the full sophistication of exacqVision VMS on an affordable NVR, without the hassle of wiring cameras to a power supply. Ideal for customers with smaller facilities, this compact NVR offers substantial flexibility with a generous PoE budget, delivering 15 watts simultaneous on all ports, and…

5 Tips for Starting a Blog

5 Tips for Starting a Blog

By Rachel Peck Many organizations still think blogging isn’t relevant or achievable for their business model, however that’s simply not true. Not only will a blog position you as a subject expert in your field, it’s an easy way to improve your search engine ranking and boost website visits. Blogs also provide useful evergreen content for your social media channels. With this…

Security and Safety Things brings growing IoT platform for security cameras to CES 2020

Security and Safety Things will feature IoT ecosystem in Bosch booth number 12401

4 PR and Marketing Tools We’re Thankful For

4 PR and Marketing Tools we're thankful for

By Rachel Peck As we approach the holiday season, we often reflect on what we’re thankful for. We’re all looking forward to the coming days of extra time with family, holiday food and the hustle of the season. Here at Eclipse Media Group, we’re also reflecting on a few public relations and marketing tools we’re thankful for this year. From project management…

Why B2B Social Media Should Be Creative

b2b on social media

By Rachel Peck Striking the balance between staying informative but entertaining on social media is particularly difficult for B2B marketers. While not all channels will work for every B2B industry, it’s important to note that no matter your social media platform of choice, businesses should make an effort to be just as creative and engaging as B2C marketers. Here are a few…

Images Talk: 3 Reasons Why Visuals are Key

three reasons why visuals are key

By Rachel Peck We’ve all been there. Attempting to read a blog, web page or social media post with paragraphs upon paragraphs of text. This can make it harder to read, more difficult to decipher and sometimes just plain boring. This doesn’t mean that the content isn’t valuable or interesting – it’s all in how the information is presented. Packaging is as…

3 Things Every Business Owner Should Know About PR

pr tips for businesses

By Rachel Peck If you own or manage a business, chances are you have engaged in some sort of public relations or marketing to attract new customers and retain existing ones. However, the nuances of PR can be complicated. Questions about what PR really is, coupled with misconceptions, can lead to confusion for many. Here are three things every business owner should…

4 Ways to Make the Most Out Of a Trade Show

By Emma James There are few opportunities in the PR world that garner immediate results. As PR professionals, we are constantly preparing for the future, often times working weeks and months in advance to engage with the media and conference program organizers to identify and pursue different media opportunities, from onsite, in-person media interviews and educational presentations as part of the conference,…

How Social Media Has Changed Public Relations

Social Media's Impact on Public Relations_Blog

By Rachel Peck It’s no secret the way we communicate, market and interact with the public has changed drastically over the past few years. People no longer consume media the same way they did even five years ago. With such monumental shifts in the way we interact with each other, and how brands interact with audiences, the impact has been felt in…