Just another WordPress site

eclipse media group

Looking forward to 2021: PR & Marketing Trends

EMGblog_2021 Trends_website

By Rachel Peck One year ago, we wrote a blog on marketing trends for 2020 and predicted a renewed focus on creative content, social media becoming the new shopping mecca and the downgrading of vanity metrics. How quickly those trends changed and, if nothing else, we learned a lesson in just how quickly trends can shift. While the pace of life has…

A few of our favorite things: A gift guide for PR pros

EMG Blog - Gift Guide for PR pros

By Rachel Peck Believe it or not, we have a little more than two weeks until Christmas so you might be scrambling for ideas for those left on your list this year (and if you’re really last minute, for Hanukkah). As PR and marketing pros, we consider ourselves pretty easy to buy gifts for, but the same can’t be said for everyone….

Aiphone announces intercom entrance station is now hearing aid-compatible

Aiphone_IXG-MK

Redmond, Wash. – December 3, 2020 – Aiphone, the leading international manufacturer of intercom and security communication products, is announcing its IXG Series tenant, guard, and entrance stations are integrated with Telecoil (T-Coil) to assist individuals with hearing loss or impairments wearing compatible devices.

Security & Safety Things highlighted collaborative power of open systems at inaugural escon 2020 event

SST_escon-logo_website

17 November, 2020 — Security and Safety Things GmbH, along with a roster of industry leaders, highlighted the benefit of an open approach at the first ever escon 2020 digital Ecosystem Conference last week, discussing the current successes and future developments of smart cameras and open systems. Security & Safety Things (S&ST) also offered a sneak preview of 2021, which included the company’s positioning as the fastest growing app store for smart cameras and several pilot projects in various vertical markets.

An Effective PR Strategy Takes Time

emgblog_prtakestimes_10072020_website

By Chelsie Woods The internet and growth of social media have contributed to a cultural shift where people expect information immediately. Referred to as the “instant culture,” we expect instant gratification from a social media post, where we track the number of likes or views, or an immediate email reply from a client or colleague. Technology has changed the way in which…

Marketing & Social Media Podcasts: What We’re Listening To

EMGBlogs_podcastday

By Rachel Peck If you’re like us, you might’ve spent the beginning of this pandemic participating in a lot of webinars and virtual conferences. However, we live busy lives – between daily activities, work responsibilities and at home schooling (for some) multi-tasking has become our best friend. Where webinars can be difficult to fit in, while doing other activities, podcasts offer a…

Navigating the new workplace norm

EMGBlog_navigatingthenewworkplace_June2020

By Rachel Peck Eclipse Media Group is slowly starting to integrate back into our physical office space after nearly three months working entirely remotely. Like so many others, we found ourselves quickly thrown into a fully remote working environment, but now are faced with a very different office landscape. New questions arise, as we start the process of moving back – such…

Intern Spotlight: Ariel Hanelius

meet the team_ariel blog

The team at Eclipse Media Group was lucky to begin the year with a new intern from the University of Southern Maine (USM) to help us prepare for a busy events season. However, like so many other agencies and interns, after a few weeks of in-office experience, our new intern found herself working from her family home in Connecticut – learning the…

3 Reasons PR Pros Should Digitally Detox

Digital Detoxing for PR Pros

By Rachel Peck Our digital devices and social media have significantly impacted our personal and professional lives in many positive ways. However, they often act as a distraction – instead of promoting good work and personal life habits. We could all use a break from our screens from time to time, as taking a step away from devices and apps can help…

Why PR is More Important than Ever

Importance of PR_May 2020 Blog

By Rachel Peck The disruption of industries across the world, due to the COVID-19 pandemic, has made it clear that businesses and organizations need to clearly communicate with audiences and employees, renewing the importance of transparent, authentic communication. Beyond crisis communications and management, a good PR strategy will be more important than ever, as it will assist you in setting the groundwork…