Boutique PR agency specializing in security and technology

Eclipse Media Group

How Social Media Has Changed Public Relations

Social Media's Impact on Public Relations_Blog

By Rachel Peck It’s no secret the way we communicate, market and interact with the public has changed drastically over the past few years. People no longer consume media the same way they did even five years ago. With such monumental shifts in the way we interact with each other, and how brands interact with audiences, the impact has been felt in…

4 Tips for Writing Engaging Social Media Captions

eclipse media group - projects

By Rachel Peck Every second, nearly 6,000 tweets publish. Instagram has 500 million active daily users sharing photos and videos each day and Facebook sees more than two billion users each month. In short, it’s no secret that businesses are competing with shorter consumer attention spans, boredom and are at risk of being scrolled on by. In this ever-changing, fast-paced environment does…

Measuring Social Media Success

By Emma James In a world of constant connectivity and togetherness, everything that PR pros put out on social media is analyzed – for better or worse. With the migration from print media to digital outlets, more than ever we have to be creative in how we publicize – it’s easy to get lost in the mix in our 6,000-Tweets-a-second world. It’s…