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3 Ways to be a Responsible Crisis Communicator

responsible crisis communications_blog

By Rachel Peck As communicators, we have a responsibility to disseminate information responsibly, both internally and externally. With the constant stream of news, and “social media reporters,” it’s easy to get caught up in the panic that accompanies an overwhelming amount of negative information. However, both professionally and personally, it’s our duty as responsible PR professionals to take a step back, evaluate…

Crisis Communications: Webinars for PR Agencies

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By Rachel Peck The team here at Eclipse Media Group, like so many others, is settling in fully to remote working and practicing social distancing – due to the COVID-19 pandemic. In both our personal and professional lives, we are all in uncharted territory. How many of us have actionable plans in place in case of a global pandemic? However, as PR…

So You’re Traveling to a Trade Show

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By Rachel Peck Heading to a trade show or event? Whether you’re a seasoned attendee, or a new PR and marketing professional heading to your first event, you should take time to ensure you and your clients are as prepared as possible for a few very hectic days. From comfortable footwear to media briefings, here are EMG’s top trade show planning tips:…

Share the Love: Encouraging Employee Advocacy on Social Media

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Only two percent of employees reshare their employer’s updates on social media, according to LinkedIn. Those same employees have 10 times the social media following of their employer. Why is this important? As communications professionals, we’re often focused on our target audience, and while ultimately growing awareness and gaining conversions are the goals, are we ignoring additional channels within our own workforces?…

How To Stay Productive While Working from Home

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By Rachel Peck The last few years have seen a shift in workplace norms. Once an office only, cubicle friendly society, workspaces are beginning to look very different. Many employers are either offering designated “work from home” days, or only employ remote workers. Whether you’re experienced in maintaining a home office environment, or adjusting to this new perk, Eclipse Media Group has…

Our 2020 New Year’s Resolutions

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With the new decade just days away, Eclipse Media Group put together a few of our resolutions for 2020. Beyond eating less takeout, exercising more or trying (and ultimately failing) to drink less caffeine – we’re hoping these small goals will help us start the year focused. We’re also keeping in mind that setting too many New Year’s resolutions, especially unattainable ones,…

2020 Marketing Trends to Watch

2020 PR and marketing trends blog

By Rachel Peck We’re just two weeks away from 2020 and a new decade. A lot has changed in those ten years. In 2010, social media consisted of Facebook, Twitter and Youtube, while integrated marketing was just beginning to emerge. As PR and marketing professionals, we’re used to adapting to change – whether it be client-based or technology. As in year’s past,…

4 PR and Marketing Tools We’re Thankful For

4 PR and Marketing Tools we're thankful for

By Rachel Peck As we approach the holiday season, we often reflect on what we’re thankful for. We’re all looking forward to the coming days of extra time with family, holiday food and the hustle of the season. Here at Eclipse Media Group, we’re also reflecting on a few public relations and marketing tools we’re thankful for this year. From project management…

3 Things Every Business Owner Should Know About PR

pr tips for businesses

By Rachel Peck If you own or manage a business, chances are you have engaged in some sort of public relations or marketing to attract new customers and retain existing ones. However, the nuances of PR can be complicated. Questions about what PR really is, coupled with misconceptions, can lead to confusion for many. Here are three things every business owner should…

4 Ways to Make the Most Out Of a Trade Show

By Emma James There are few opportunities in the PR world that garner immediate results. As PR professionals, we are constantly preparing for the future, often times working weeks and months in advance to engage with the media and conference program organizers to identify and pursue different media opportunities, from onsite, in-person media interviews and educational presentations as part of the conference,…