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4 things about PR they didn’t teach you in college

4 things they didn't teach you about PR in college_emg blog

By Rachel Peck While college is farther away for some of us than others, it’s probably not difficult to recall your ambitions and expectations regarding your post-college career. Was it to be a life-long journalist – breaking news at all hours of the day/night? Or possibly you dreamed of working in public relations, putting out fires left and right and handling crisis…

Grammar rules you probably forgot

Grammar rules you probably forgot

By Rachel Peck Full disclosure, the word “grammar” is one I often misspell the most (it’s an “a” not an “e”) and I only mastered “definitely” within the past year. In fact, I had to think about spelling it out just now – then relied on spellcheck to make sure I had it right. So, I get it. We all have those…

Tips for surviving 2021 – while maybe being productive

EMG Blog - Surviving 2021

By Rachel Peck Believe it or not, we’re only a few weeks into 2021 and it’s already proving to be every bit as unprecedented (we hoped to not have to use that word) as its predecessor. It’s days and weeks like this that make it hard to remember we ever lived in a world where our daily productivity wasn’t competing with local,…

Looking forward to 2021: PR & Marketing Trends

EMGblog_2021 Trends_website

By Rachel Peck One year ago, we wrote a blog on marketing trends for 2020 and predicted a renewed focus on creative content, social media becoming the new shopping mecca and the downgrading of vanity metrics. How quickly those trends changed and, if nothing else, we learned a lesson in just how quickly trends can shift. While the pace of life has…

A few of our favorite things: A gift guide for PR pros

EMG Blog - Gift Guide for PR pros

By Rachel Peck Believe it or not, we have a little more than two weeks until Christmas so you might be scrambling for ideas for those left on your list this year (and if you’re really last minute, for Hanukkah). As PR and marketing pros, we consider ourselves pretty easy to buy gifts for, but the same can’t be said for everyone….

PR Planning Tips for 2021

PR Planning Tips for 2021

By Rachel Peck Well, we’ve made it to December, which in 2020 is a feat unto itself. In the past, communications professionals would’ve started planning for the new year by October – setting up public relations strategies and marketing campaigns for the coming year, as well as researching trends and planning content. However, long-term planning for 2020 – and into 2021- presents…

5 Home Office Tools We’re Thankful For This Year

five home office tools we're thankful for

By Rachel Peck This time last year, we wrote a blog on four PR and marketing tools we were thankful for, but so much can certainly change in 12 short (long) months. As we head into Thanksgiving week, we’re reflecting on how our personal and work lives have changed, as well as the landscape of the holiday season. More than ever, we’re…

An Effective PR Strategy Takes Time

emgblog_prtakestimes_10072020_website

By Chelsie Woods The internet and growth of social media have contributed to a cultural shift where people expect information immediately. Referred to as the “instant culture,” we expect instant gratification from a social media post, where we track the number of likes or views, or an immediate email reply from a client or colleague. Technology has changed the way in which…

Marketing & Social Media Podcasts: What We’re Listening To

EMGBlogs_podcastday

By Rachel Peck If you’re like us, you might’ve spent the beginning of this pandemic participating in a lot of webinars and virtual conferences. However, we live busy lives – between daily activities, work responsibilities and at home schooling (for some) multi-tasking has become our best friend. Where webinars can be difficult to fit in, while doing other activities, podcasts offer a…

Punctuation: To comma or not to comma

EMGblog_punctuation_09242020_typewriter_website

By Rachel Peck I have a confession. I’m a marketing and public relations professional with a degree in communications and a minor in English, and yet I’m known to misuse the apostrophe. Often when I get into a flow state with writing, I’ll begin the editing process and realize I’ve written several “it’s” when it should’ve been “its.” Whether you’re starting out…