Boutique PR agency specializing in security and technology

Eclipse Media Group

Back to blogging basics: Five steps to optimizing your content

back to blogging basics

So, you started a blog…what now? It’s the question on every content developer’s mind. It’s what keeps us up at night or staring at an empty page on a screen. At times, it’s as if our ability to create meaningful sentences has left the building. We’ve all been there. When it comes to writing blogs – whether you’re an agency developing content…

15 steps to good PR

EMG's 15 steps to good PR

By Danielle Jarosz Are you a public relations professional or someone looking to start a career in PR? Maybe you work with a PR team or want to simply learn more about what public relations is all about. Whatever the case, it’s important to keep in mind some important steps to help you navigate this complex world of communications. When working in…

The Five P’s of PR | Eclipse Media Group Blog

EMG Blog 5 Ps of PR

By Rachel Peck Public relations is no small job and it requires a lot of time and dedication to see results over a period of time. PR is an investment for any company and, whether done in-house or with the right PR consulting firm, it’s a long-term investment into developing a deeper relationship with both the media and an audience. Good PR…

3 distractions that actually boost productivity

3 distractions that boost productivity

By Savanna Perry Everyone gets distracted, it’s just human nature. Distraction is often seen as a negative, but in reality, it can be positive and healthy for your brain. Distraction gives your brain time to rest and reset, allowing you to become productive again. Here are a few distractions that actually boost productivity: Take more (not less) breaksTaking small breaks throughout the…

How small companies can earn big media attention

Small companies can attract big media attention

By Chelsie Woods A common misconception amongst many small businesses is that to generate meaningful media and marketing opportunities you need to spend a lot of money or be connected to a well-known brand. These are simply not true. In fact, there are many small companies who have been able to make a strong name for themselves without the backing of a…

The value of building a sustainable PR agency

building a sustainable PR agency

By Eclipse Media Group Any public relations, marketing or communications agency faces the same dilemma – how to build a sustainable PR practice. Furthermore, it can even be difficult to answer the question: what makes a sustainable business? Is it employee or client retention, relationships with media, journalists and your audience or by offering attainable and valuable services? It’s likely a mixture…

4 things about PR they didn’t teach you in college

4 things they didn't teach you about PR in college_emg blog

By Rachel Peck While college is farther away for some of us than others, it’s probably not difficult to recall your ambitions and expectations regarding your post-college career. Was it to be a life-long journalist – breaking news at all hours of the day/night? Or possibly you dreamed of working in public relations, putting out fires left and right and handling crisis…

Grammar rules you probably forgot

Grammar rules you probably forgot

By Rachel Peck Full disclosure, the word “grammar” is one I often misspell the most (it’s an “a” not an “e”) and I only mastered “definitely” within the past year. In fact, I had to think about spelling it out just now – then relied on spellcheck to make sure I had it right. So, I get it. We all have those…

Tips for surviving 2021 – while maybe being productive

EMG Blog - Surviving 2021

By Rachel Peck Believe it or not, we’re only a few weeks into 2021 and it’s already proving to be every bit as unprecedented (we hoped to not have to use that word) as its predecessor. It’s days and weeks like this that make it hard to remember we ever lived in a world where our daily productivity wasn’t competing with local,…

Looking forward to 2021: PR & Marketing Trends

EMGblog_2021 Trends_website

By Rachel Peck One year ago, we wrote a blog on marketing trends for 2020 and predicted a renewed focus on creative content, social media becoming the new shopping mecca and the downgrading of vanity metrics. How quickly those trends changed and, if nothing else, we learned a lesson in just how quickly trends can shift. While the pace of life has…