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Let’s Get Virtual

emgblog - lets get virtual

By Rachel Peck Most of our human interaction moved into the virtual realm literally overnight. However, it’s time to start looking beyond present circumstances to begin planning for long-term approaches to this new reality. With many events either canceled or postponed for the remainder of 2020, it raises questions as to how businesses can pivot successfully to a virtual space, without losing…

3 Reasons PR Pros Should Digitally Detox

Digital Detoxing for PR Pros

By Rachel Peck Our digital devices and social media have significantly impacted our personal and professional lives in many positive ways. However, they often act as a distraction – instead of promoting good work and personal life habits. We could all use a break from our screens from time to time, as taking a step away from devices and apps can help…

Why PR is More Important than Ever

Importance of PR_May 2020 Blog

By Rachel Peck The disruption of industries across the world, due to the COVID-19 pandemic, has made it clear that businesses and organizations need to clearly communicate with audiences and employees, renewing the importance of transparent, authentic communication. Beyond crisis communications and management, a good PR strategy will be more important than ever, as it will assist you in setting the groundwork…

4 Podcasts for Communications Professionals

4 podcasts for communications professionals

By Rachel Peck If you’re a professional who relied on your daily commute as your podcast time, you’re not alone. Whether your commute was 10 minutes or two hours, that uninterrupted travel time is somewhat of a blessing and a curse. It’s the perfect time to catch up on an audiobook, podcast or calling family members. However, just because you’re no longer…

Remote Work Tools to Boost Productivity

blog_remote work tools to boost productivity

By Rachel Peck If you’re finding yourself missing your desk, the daily conversations with coworkers and the general noise of an office environment, you’re probably not alone. It can be difficult to find a new rhythm and feel productive in this new remote working situation – especially if you work best in a collaborative workspace. However, feeling connected, while working apart from…

Best Quarantine Social Media Channels

best quarantine social media channels

By Rachel Peck If social media wasn’t popular enough, the past few weeks have seen it come into its full potential. Not only has it become one of the primary sources of news during the COVID-19 crisis, but with millions of people finding themselves sequestered in their homes, the quarantine is breathing life into older channels, and pushing newer ones to the…

3 Ways to be a Responsible Crisis Communicator

responsible crisis communications_blog

By Rachel Peck As communicators, we have a responsibility to disseminate information responsibly, both internally and externally. With the constant stream of news, and “social media reporters,” it’s easy to get caught up in the panic that accompanies an overwhelming amount of negative information. However, both professionally and personally, it’s our duty as responsible PR professionals to take a step back, evaluate…

Crisis Communications: Webinars for PR Agencies

crisis communications blog_pr

By Rachel Peck The team here at Eclipse Media Group, like so many others, is settling in fully to remote working and practicing social distancing – due to the COVID-19 pandemic. In both our personal and professional lives, we are all in uncharted territory. How many of us have actionable plans in place in case of a global pandemic? However, as PR…

So You’re Traveling to a Trade Show

trade show tips_emg_blog

By Rachel Peck Heading to a trade show or event? Whether you’re a seasoned attendee, or a new PR and marketing professional heading to your first event, you should take time to ensure you and your clients are as prepared as possible for a few very hectic days. From comfortable footwear to media briefings, here are EMG’s top trade show planning tips:…

Share the Love: Encouraging Employee Advocacy on Social Media

employeeadvocacyonsocialmedia_blog

Only two percent of employees reshare their employer’s updates on social media, according to LinkedIn. Those same employees have 10 times the social media following of their employer. Why is this important? As communications professionals, we’re often focused on our target audience, and while ultimately growing awareness and gaining conversions are the goals, are we ignoring additional channels within our own workforces?…