5 Mobile Apps that Bring Us Joy
The holiday season for 2021 is here and there’s no question that this is an extremely busy time. For public relations professionals, this is when we compile strategic plans for content, identify editorial opportunities for the New Year and engage in budget planning sessions with clients. It’s a juggling act, but we have a few favorite mobile apps that ensure we have…
How to make the most of your team brainstorming session
Whether it is for strategizing blog ideas, social content or publications to pitch, brainstorming is an important job of public relations professionals. Most agencies would argue that these team meetings drive innovation and allow for the best ideas to come through. However, it can be easy to get sidetracked or lose the purpose of the session entirely if a few systems are…
Back to blogging basics: Five steps to optimizing your content
So, you started a blog…what now? It’s the question on every content developer’s mind. It’s what keeps us up at night or staring at an empty page on a screen. At times, it’s as if our ability to create meaningful sentences has left the building. We’ve all been there. When it comes to writing blogs – whether you’re an agency developing content…
15 steps to good PR
Are you a public relations professional or someone looking to start a career in PR? Maybe you work with a PR team or want to simply learn more about what public relations is all about. Whatever the case, it’s important to keep in mind some important steps to help you navigate this complex world of communications. When working in an agency, you…
The Five P’s of PR | Eclipse Media Group Blog
Public relations is no small job and it requires a lot of time and dedication to see results over a period of time. PR is an investment for any company and, whether done in-house or with the right PR consulting firm, it’s a long-term investment into developing a deeper relationship with both the media and an audience. Good PR tells a story…
3 distractions that actually boost productivity
Everyone gets distracted, it’s just human nature. Distraction is often seen as a negative, but in reality, it can be positive and healthy for your brain. Distraction gives your brain time to rest and reset, allowing you to become productive again. Here are a few distractions that actually boost productivity: Take more (not less) breaksTaking small breaks throughout the day is a…
How small companies can earn big media attention
By Chelsie Woods A common misconception amongst many small businesses is that to generate meaningful media and marketing opportunities you need to spend a lot of money or be connected to a well-known brand. These are simply not true. In fact, there are many small companies who have been able to make a strong name for themselves without the backing of a…
The value of building a sustainable PR agency
By Eclipse Media Group Any public relations, marketing or communications agency faces the same dilemma – how to build a sustainable PR practice. Furthermore, it can even be difficult to answer the question: what makes a sustainable business? Is it employee or client retention, relationships with media, journalists and your audience or by offering attainable and valuable services? It’s likely a mixture…
4 things about PR they didn’t teach you in college
By Rachel Peck While college is farther away for some of us than others, it’s probably not difficult to recall your ambitions and expectations regarding your post-college career. Was it to be a life-long journalist – breaking news at all hours of the day/night? Or possibly you dreamed of working in public relations, putting out fires left and right and handling crisis…
Grammar rules you probably forgot
By Rachel Peck Full disclosure, the word “grammar” is one I often misspell the most (it’s an “a” not an “e”) and I only mastered “definitely” within the past year. In fact, I had to think about spelling it out just now – then relied on spellcheck to make sure I had it right. So, I get it. We all have those…