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Interviews 101: Attention to Detail

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By Rachel Peck As PR professionals, one of our main functions is to pitch, or seek out, interview opportunities for our clients. In addition to that, we might have to also identify the best representatives for our clients’ businesses and assist them by offering them the tools they’ll need to effectively convey brand messaging. This offering by many PR agencies has become…

Is Networking Still Possible in 2020?

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By Rachel Peck Networking, like many of our usual business functions, is looking a little different these days. By this time last year, we had no doubt traveled to many industry events, and spent many evenings swapping stories and sharing ideas with like minded individuals. Now the idea of ordering from a bar, let alone eating from a buffet with a few…

PR: More than just your product

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By Rachel Peck In the age of holistic public relations and marketing strategies, many organizations are still confused as to the main purpose of PR. Some might envision antiquated ideas of PR professionals crafting press releases daily, constantly pitching clients and products. While press release writing and pitches remain an important part of our daily practice, in the age of social media…

Let’s Get Virtual

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By Rachel Peck Most of our human interaction moved into the virtual realm literally overnight. However, it’s time to start looking beyond present circumstances to begin planning for long-term approaches to this new reality. With many events either canceled or postponed for the remainder of 2020, it raises questions as to how businesses can pivot successfully to a virtual space, without losing…

3 Reasons PR Pros Should Digitally Detox

Digital Detoxing for PR Pros

By Rachel Peck Our digital devices and social media have significantly impacted our personal and professional lives in many positive ways. However, they often act as a distraction – instead of promoting good work and personal life habits. We could all use a break from our screens from time to time, as taking a step away from devices and apps can help…

Why PR is More Important than Ever

Importance of PR_May 2020 Blog

By Rachel Peck The disruption of industries across the world, due to the COVID-19 pandemic, has made it clear that businesses and organizations need to clearly communicate with audiences and employees, renewing the importance of transparent, authentic communication. Beyond crisis communications and management, a good PR strategy will be more important than ever, as it will assist you in setting the groundwork…

4 Podcasts for Communications Professionals

4 podcasts for communications professionals

By Rachel Peck If you’re a professional who relied on your daily commute as your podcast time, you’re not alone. Whether your commute was 10 minutes or two hours, that uninterrupted travel time is somewhat of a blessing and a curse. It’s the perfect time to catch up on an audiobook, podcast or calling family members. However, just because you’re no longer…

Remote Work Tools to Boost Productivity

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By Rachel Peck If you’re finding yourself missing your desk, the daily conversations with coworkers and the general noise of an office environment, you’re probably not alone. It can be difficult to find a new rhythm and feel productive in this new remote working situation – especially if you work best in a collaborative workspace. However, feeling connected, while working apart from…

Best Quarantine Social Media Channels

best quarantine social media channels

By Rachel Peck If social media wasn’t popular enough, the past few weeks have seen it come into its full potential. Not only has it become one of the primary sources of news during the COVID-19 crisis, but with millions of people finding themselves sequestered in their homes, the quarantine is breathing life into older channels, and pushing newer ones to the…

3 Ways to be a Responsible Crisis Communicator

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By Rachel Peck As communicators, we have a responsibility to disseminate information responsibly, both internally and externally. With the constant stream of news, and “social media reporters,” it’s easy to get caught up in the panic that accompanies an overwhelming amount of negative information. However, both professionally and personally, it’s our duty as responsible PR professionals to take a step back, evaluate…