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3 Things Every Business Owner Should Know About PR

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By Rachel Peck If you own or manage a business, chances are you have engaged in some sort of public relations or marketing to attract new customers and retain existing ones. However, the nuances of PR can be complicated. Questions about what PR really is, coupled with misconceptions, can lead to confusion for many. Here are three things every business owner should…

How Social Media Has Changed Public Relations

Social Media's Impact on Public Relations_Blog

By Rachel Peck It’s no secret the way we communicate, market and interact with the public has changed drastically over the past few years. People no longer consume media the same way they did even five years ago. With such monumental shifts in the way we interact with each other, and how brands interact with audiences, the impact has been felt in…

4 Tips for Writing Engaging Social Media Captions

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By Rachel Peck Every second, nearly 6,000 tweets publish. Instagram has 500 million active daily users sharing photos and videos each day and Facebook sees more than two billion users each month. In short, it’s no secret that businesses are competing with shorter consumer attention spans, boredom and are at risk of being scrolled on by. In this ever-changing, fast-paced environment does…

So You Opened a Twitter Account… Now What?

Depending on your perspective, social media has become a necessary evil when it comes to recording traction and maintaining a presence within any industry. While there seems to be new social media platforms popping up each day, Twitter has withstood the test of time. Originally Twitter was used to get news out quickly, through an inverted pyramid style approach. With the initial…

Measuring Social Media Success

By Emma James In a world of constant connectivity and togetherness, everything that PR pros put out on social media is analyzed – for better or worse. With the migration from print media to digital outlets, more than ever we have to be creative in how we publicize – it’s easy to get lost in the mix in our 6,000-Tweets-a-second world. It’s…