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4 tips to finding the right internship

4 tips to finding the right internship

By Savanna Perry Internships are an integral part of a college student’s education and future in the real-world. They help get your foot in the door and give you the experiences needed to succeed. They also help you determine if you really want to pursue a career in a specific field, or if another path might be best. Finding the perfect internship…

Social Media Burnout: When to log off

Social media burnout

By Lindsay Erb Social media is a great tool for businesses of all sizes and in all industries. It can help you get attention and build awareness; however, it can also become exhausting and overwhelming very quickly. Many business owners and social media managers feel the constant need to refresh their feed and engage in content. However, many don’t realize how it’s…

4 tips for crafting an engaging e-newsletter

crafting an engaging e-newsletter

By Rachel Peck Confession time – I fear my e-newsletter tab in my email. Okay, so not a shocking admission, since I assume I’m not alone in this, but we’ve all been there. If you’ve ignored that tab for an entire work week, you might have hundreds of newsletters ranging from client news, to publications, industry peers and so many more. It’s…

How small companies can earn big media attention

Small companies can attract big media attention

By Chelsie Woods A common misconception amongst many small businesses is that to generate meaningful media and marketing opportunities you need to spend a lot of money or be connected to a well-known brand. These are simply not true. In fact, there are many small companies who have been able to make a strong name for themselves without the backing of a…

Social Media Tools Everyone Needs

EMG Blog - Social Media Tools

By Rachel Peck Producing engaging, informative and visually pleasing content is no simple task, and is more important than ever for all types of organizations. Unfortunately, social media aesthetics are sometimes the first to go when there isn’t a dedicated social media manager, or content creator to take it on. Fortunately, there are a variety of tools available to communications professionals and…

Tips for surviving 2021 – while maybe being productive

EMG Blog - Surviving 2021

By Rachel Peck Believe it or not, we’re only a few weeks into 2021 and it’s already proving to be every bit as unprecedented (we hoped to not have to use that word) as its predecessor. It’s days and weeks like this that make it hard to remember we ever lived in a world where our daily productivity wasn’t competing with local,…

A few of our favorite things: A gift guide for PR pros

EMG Blog - Gift Guide for PR pros

By Rachel Peck Believe it or not, we have a little more than two weeks until Christmas so you might be scrambling for ideas for those left on your list this year (and if you’re really last minute, for Hanukkah). As PR and marketing pros, we consider ourselves pretty easy to buy gifts for, but the same can’t be said for everyone….

3 Things to Know Before Posting to LinkedIn Stories

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By Rachel Peck LinkedIn has become the newest social media platform to jump on the “stories” train. While users may be tempted to start uploading snapshots showcasing their brand or business, evaluating what content is appropriate for LinkedIn stories is a must. While we’re still testing out the format, and anticipate learning new capabilities as the feature develops, here are three things…

An Effective PR Strategy Takes Time

emgblog_prtakestimes_10072020_website

By Chelsie Woods The internet and growth of social media have contributed to a cultural shift where people expect information immediately. Referred to as the “instant culture,” we expect instant gratification from a social media post, where we track the number of likes or views, or an immediate email reply from a client or colleague. Technology has changed the way in which…

Marketing & Social Media Podcasts: What We’re Listening To

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By Rachel Peck If you’re like us, you might’ve spent the beginning of this pandemic participating in a lot of webinars and virtual conferences. However, we live busy lives – between daily activities, work responsibilities and at home schooling (for some) multi-tasking has become our best friend. Where webinars can be difficult to fit in, while doing other activities, podcasts offer a…