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Developing a Social Media Crisis Checklist

socialmediacrisischecklist_emgblog_website

By Rachel Peck If the past few months have taught us anything, it’s that you can never be too prepared when it comes to internal and external communications. While many organizations are reevaluating their crisis communications, some might believe they don’t need to prioritize their social media. However, this isn’t the case. For many businesses, social media is often the first touchpoint…

Let’s Get Virtual

emgblog - lets get virtual

By Rachel Peck Most of our human interaction moved into the virtual realm literally overnight. However, it’s time to start looking beyond present circumstances to begin planning for long-term approaches to this new reality. With many events either canceled or postponed for the remainder of 2020, it raises questions as to how businesses can pivot successfully to a virtual space, without losing…

Why PR is More Important than Ever

Importance of PR_May 2020 Blog

By Rachel Peck The disruption of industries across the world, due to the COVID-19 pandemic, has made it clear that businesses and organizations need to clearly communicate with audiences and employees, renewing the importance of transparent, authentic communication. Beyond crisis communications and management, a good PR strategy will be more important than ever, as it will assist you in setting the groundwork…

3 Reasons to Create Recyclable Content

3 reasons to create recyclable content

By Rachel Peck When developing a blog content strategy, it’s important to stay up-to-date on current trends and events, as they are applicable to your brand. However, you should also keep a well-maintained list of recyclable, “evergreen” content. Evergreen content includes videos, articles and blogs, which are relevant to your brand – no matter the current news cycle or brand messaging. Whether…

Best Quarantine Social Media Channels

best quarantine social media channels

By Rachel Peck If social media wasn’t popular enough, the past few weeks have seen it come into its full potential. Not only has it become one of the primary sources of news during the COVID-19 crisis, but with millions of people finding themselves sequestered in their homes, the quarantine is breathing life into older channels, and pushing newer ones to the…

Crisis Communications: Webinars for PR Agencies

crisis communications blog_pr

By Rachel Peck The team here at Eclipse Media Group, like so many others, is settling in fully to remote working and practicing social distancing – due to the COVID-19 pandemic. In both our personal and professional lives, we are all in uncharted territory. How many of us have actionable plans in place in case of a global pandemic? However, as PR…

Why B2Bs Should Start an Instagram

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By Rachel Peck While many B2B businesses disregarded Instagram as being an irrelevant social media channel years ago, times have changed – as well as audience preferences. Starting an Instagram account might not have been applicable a few years ago, but data now shows B2Bs should consider leveraging the benefits of this social media platform.  In 2020, more than 70 percent of…

How To Stay Productive While Working from Home

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By Rachel Peck The last few years have seen a shift in workplace norms. Once an office only, cubicle friendly society, workspaces are beginning to look very different. Many employers are either offering designated “work from home” days, or only employ remote workers. Whether you’re experienced in maintaining a home office environment, or adjusting to this new perk, Eclipse Media Group has…

5 Tips for Starting a Blog

5 Tips for Starting a Blog

By Rachel Peck Many organizations still think blogging isn’t relevant or achievable for their business model, however that’s simply not true. Not only will a blog position you as a subject expert in your field, it’s an easy way to improve your search engine ranking and boost website visits. Blogs also provide useful evergreen content for your social media channels. With this…

2019 Social Media Takeaways

2019 social media takaways blog

By Rachel Peck As 2019 draws to a close and we look back on the year, there are a few standout social media trends. Only seeming to grow stronger each year, social media was once a tool used to enhance a brand’s presence, however 2019 saw its importance further elevated. Social media, beyond Facebook and LinkedIn, are officially must-haves for every brand’s…