Just another WordPress site

eclipse media group

PR Planning Tips for 2021

PR Planning Tips for 2021

By Rachel Peck Well, we’ve made it to December, which in 2020 is a feat unto itself. In the past, communications professionals would’ve started planning for the new year by October – setting up public relations strategies and marketing campaigns for the coming year, as well as researching trends and planning content. However, long-term planning for 2020 – and into 2021- presents…

5 Home Office Tools We’re Thankful For This Year

five home office tools we're thankful for

By Rachel Peck This time last year, we wrote a blog on four PR and marketing tools we were thankful for, but so much can certainly change in 12 short (long) months. As we head into Thanksgiving week, we’re reflecting on how our personal and work lives have changed, as well as the landscape of the holiday season. More than ever, we’re…

3 Things to Know Before Posting to LinkedIn Stories

emgblog_linkedinstories_10212020

By Rachel Peck LinkedIn has become the newest social media platform to jump on the “stories” train. While users may be tempted to start uploading snapshots showcasing their brand or business, evaluating what content is appropriate for LinkedIn stories is a must. While we’re still testing out the format, and anticipate learning new capabilities as the feature develops, here are three things…

Interviews 101: Attention to Detail

EMGblog_interviews101_09162020

By Rachel Peck As PR professionals, one of our main functions is to pitch, or seek out, interview opportunities for our clients. In addition to that, we might have to also identify the best representatives for our clients’ businesses and assist them by offering them the tools they’ll need to effectively convey brand messaging. This offering by many PR agencies has become…

Is Networking Still Possible in 2020?

emgblog_networking_08062020_website

By Rachel Peck Networking, like many of our usual business functions, is looking a little different these days. By this time last year, we had no doubt traveled to many industry events, and spent many evenings swapping stories and sharing ideas with like minded individuals. Now the idea of ordering from a bar, let alone eating from a buffet with a few…

Instagram Basics for B2Bs

EMGBlog_IGBasics_july2020_website

By Rachel Peck B2B organizations have started slowly migrating over to Instagram as a social media channel over the past few years as communications professionals began to realize the immense opportunities for exposure. However, it’s not enough to just start an account and post a few images. The more you know, the better you can take advantage of the variety of benefits…

PR: More than just your product

EMGblog_PR_July2020_website

By Rachel Peck In the age of holistic public relations and marketing strategies, many organizations are still confused as to the main purpose of PR. Some might envision antiquated ideas of PR professionals crafting press releases daily, constantly pitching clients and products. While press release writing and pitches remain an important part of our daily practice, in the age of social media…

Developing a Social Media Crisis Checklist

socialmediacrisischecklist_emgblog_website

By Rachel Peck If the past few months have taught us anything, it’s that you can never be too prepared when it comes to internal and external communications. While many organizations are reevaluating their crisis communications, some might believe they don’t need to prioritize their social media. However, this isn’t the case. For many businesses, social media is often the first touchpoint…

Let’s Get Virtual

emgblog - lets get virtual

By Rachel Peck Most of our human interaction moved into the virtual realm literally overnight. However, it’s time to start looking beyond present circumstances to begin planning for long-term approaches to this new reality. With many events either canceled or postponed for the remainder of 2020, it raises questions as to how businesses can pivot successfully to a virtual space, without losing…

Why PR is More Important than Ever

Importance of PR_May 2020 Blog

By Rachel Peck The disruption of industries across the world, due to the COVID-19 pandemic, has made it clear that businesses and organizations need to clearly communicate with audiences and employees, renewing the importance of transparent, authentic communication. Beyond crisis communications and management, a good PR strategy will be more important than ever, as it will assist you in setting the groundwork…