Beyond AI for business: Three places we see AI’s impact in our everyday lives
Artificial Intelligence, or AI, might seem like a scary term at first. When thinking of AI, blockbuster movies like The Terminator or The Matrix might come to mind— worlds where artificially intelligent beings decide humankind should be destroyed or enslaved. Many forms of media play on the fear of AI, but the truth is artificial intelligence has greatly improved how we live…
Tech Terms You Should Know
By Rachel Peck In the past few years, we’ve seen an increase in technology blending into aspects of our work, personal and home life. From smart home devices, to new ways of storing data and programs to optimize our workflows. At Eclipse Media Group, where we provide PR and marketing support to technology minded companies, we have begun to see an evolution…
Remote Work Tools to Boost Productivity
By Rachel Peck If you’re finding yourself missing your desk, the daily conversations with coworkers and the general noise of an office environment, you’re probably not alone. It can be difficult to find a new rhythm and feel productive in this new remote working situation – especially if you work best in a collaborative workspace. However, feeling connected, while working apart from…
4 Ways to Make the Most Out Of a Trade Show
By Emma James There are few opportunities in the PR world that garner immediate results. As PR professionals, we are constantly preparing for the future, often times working weeks and months in advance to engage with the media and conference program organizers to identify and pursue different media opportunities, from onsite, in-person media interviews and educational presentations as part of the conference,…
5 Myths About PR & Media Relations
By Chelsie Woods Developing and executing a well-thought out PR and media relations plan is an important strategy for those looking to build brand recognition and to foster future growth. Unfortunately, many businesses give this responsibility to a front office employee who has little or no experience working in media relations. That’s because some believe this responsibility can be handled by most…
Is “Off the Record” Ever a Good Idea?
By Chelsie Woods The invitation to be interviewed by the media, whether it’s with the local newspaper or an industry trade publication, is often considered an exciting opportunity. It’s a chance to tell your story and to increase your company or brand’s recognition by being interviewed as a subject matter expert. While a majority of interviewees find it’s relatively easy to identify…
What’s the Value of Public Relations?
By Chelsie Woods Have you ever heard the saying “if a tree falls in the forest and no one hears it, did the tree really make a noise?” That is the question you should be asking yourself about your business as it relates to public relations. What if your company makes the best device in the market, but no one knows about…
Media Interviews Tips & Tricks
By Chelsie Woods Much like a job interview, being interviewed by the media should involve important preparation to ensure optimal results. To prepare, it’s important to keep a few things in mind before going on the record, whether it’s with a reporter from your local newspaper or a trade industry publication. Do your homework Always expect that everything you share with the…
Trade Show Marketing: How to Make the Most of Your Next Big Event
By Chelsie Woods National and regional trade shows often provide a unique opportunity for companies to meet face to face with customers and to showcase their latest products and solutions. Just as companies invest time and money to select the right trade show booth location and design, so too is it important to recognize the value in investing in a communications plan…
5 Tips to Build a Better Relationship with the Media
By Chelsie Woods If telling your story through the media is important to your business, then developing a positive working relationship with the media is critical. Like most people today, reporters and editors are trying to do more work with less time. Thanks to email, social media and the 24/7 news cycle, the media is faced with information overload. It’s impossible for…
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