Navigating the Digital Marketing Landscape
Technology has had a profound impact on the transformation of the marketing landscape. Traditional methods of reaching a target audience, which at one time focused on print advertising, targeted mailings, broadcast advertising, have given way to a broad spectrum of online digital marketing activities that enable businesses to directly reach their customers. Digital marketing is a broad term that covers a variety…
2020 Marketing Trends to Watch
By Rachel Peck We’re just two weeks away from 2020 and a new decade. A lot has changed in those ten years. In 2010, social media consisted of Facebook, Twitter and Youtube, while integrated marketing was just beginning to emerge. As PR and marketing professionals, we’re used to adapting to change – whether it be client-based or technology. As in year’s past,…
Images Talk: 3 Reasons Why Visuals are Key
By Rachel Peck We’ve all been there. Attempting to read a blog, web page or social media post with paragraphs upon paragraphs of text. This can make it harder to read, more difficult to decipher and sometimes just plain boring. This doesn’t mean that the content isn’t valuable or interesting – it’s all in how the information is presented. Packaging is as…
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