Boutique PR agency specializing in security and technology

Eclipse Media Group

Podcasts you should be listening to | International Podcast Day

International Podcast Day

We’ve put together a few of these blogs over the years, being avid podcast listeners, and they mostly center around public relations and professional podcasts. International Podcast Day was a few days ago, so it’s fitting for us to highlight some of our favorites— both serious and some that just keep us sane. PR in the technology industry can mean hours and…

Step by Step: How to create an Instagram Reel

EMG Blog - How to Create a Reel

By Danielle Jarosz There are plenty of ways to garner attention from your followers but keeping your page dynamic with multiple forms of media is imperative to keep engagement high. Videos and animated posts catch the eye of social media scrollers, so creating content such as Reels can provide the extra push that your page needs to stand out. Reels are relatively…

Back to blogging basics: Five steps to optimizing your content

back to blogging basics

So, you started a blog…what now? It’s the question on every content developer’s mind. It’s what keeps us up at night or staring at an empty page on a screen. At times, it’s as if our ability to create meaningful sentences has left the building. We’ve all been there. When it comes to writing blogs – whether you’re an agency developing content…

15 steps to good PR

EMG's 15 steps to good PR

By Danielle Jarosz Are you a public relations professional or someone looking to start a career in PR? Maybe you work with a PR team or want to simply learn more about what public relations is all about. Whatever the case, it’s important to keep in mind some important steps to help you navigate this complex world of communications. When working in…

The Five P’s of PR | Eclipse Media Group Blog

EMG Blog 5 Ps of PR

By Rachel Peck Public relations is no small job and it requires a lot of time and dedication to see results over a period of time. PR is an investment for any company and, whether done in-house or with the right PR consulting firm, it’s a long-term investment into developing a deeper relationship with both the media and an audience. Good PR…

What we learned during our summer internship

what we learned during our summer internship

Eclipse Media Group was excited to have two summer interns join us for a few months as part of our summer internship program. Savanna Perry, a resident of Sanford, Maine and a student at the University of Tampa, and Lindsay Erb from Scarborough, Maine and a student at Endicott College, spent eight weeks learning the ins and outs of public relations. As…

5 Effective ways B2Bs can increase engagement on social media

emgblog - increasing social media engagement

By Lindsay Erb Engaging current and potential customers online and through social media is important to the success of every business. Unfortunately, many B2Bs are still hesitant to fully embrace social media, let alone invest time and other resources into creating a social media presence. Increasing engagement on social media doesn’t have to be very complex. Below are a few easy, yet…

Social Media Burnout: When to log off

Social media burnout

By Lindsay Erb Social media is a great tool for businesses of all sizes and in all industries. It can help you get attention and build awareness; however, it can also become exhausting and overwhelming very quickly. Many business owners and social media managers feel the constant need to refresh their feed and engage in content. However, many don’t realize how it’s…

So, you started an Instagram…Now what?

so you started an Instagram

By Rachel Peck Many B2Bs, and even some B2Cs, have been slow to jump on the Instagram bandwagon. While Facebook, Twitter and LinkedIn tend to be the most popular channels for many businesses, Instagram’s growth over the past few years, audience reach, and new sales opportunities have made it a social media must-have for many. However, starting an Instagram account is the…

Should you be on Clubhouse?

EMG Blog - Should You be on Clubhouse

By Rachel Peck Unless you’ve been living in a digital blackout, or taking a much-needed social cleanse, then you’ve probably heard of Clubhouse. Social media’s newest darling, marketed as a “thought leadership” platform and an opportunity for small businesses to network on the main stage, is a social media chat room on steroids. While it might seem to make sense for the…