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Making the most of your LinkedIn

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Perhaps no social media channel is as popular in professional circles than LinkedIn. With more than 700 million users in more than 200 countries, its networking potential is unmatched – making it a crucial tool during this time of distanced engagement with industry peers and coworkers. However, LinkedIn is no longer just a platform for users to boast personal achievements and search…

Instagram Basics for B2Bs

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By Rachel Peck B2B organizations have started slowly migrating over to Instagram as a social media channel over the past few years as communications professionals began to realize the immense opportunities for exposure. However, it’s not enough to just start an account and post a few images. The more you know, the better you can take advantage of the variety of benefits…

4 Twitter Hacks You Should Know

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By Rachel Peck With social media offering new updates, functions and algorithm adjustments daily, it can be difficult to stay on top of it. This is especially true for small organizations who are just starting to explore these channels. However, a little knowledge can go a long way to elevating your brand – especially with channels like Twitter. If you’ve found yourself…

Developing a Social Media Crisis Checklist

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By Rachel Peck If the past few months have taught us anything, it’s that you can never be too prepared when it comes to internal and external communications. While many organizations are reevaluating their crisis communications, some might believe they don’t need to prioritize their social media. However, this isn’t the case. For many businesses, social media is often the first touchpoint…

Let’s Get Virtual

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By Rachel Peck Most of our human interaction moved into the virtual realm literally overnight. However, it’s time to start looking beyond present circumstances to begin planning for long-term approaches to this new reality. With many events either canceled or postponed for the remainder of 2020, it raises questions as to how businesses can pivot successfully to a virtual space, without losing…

3 Reasons PR Pros Should Digitally Detox

Digital Detoxing for PR Pros

By Rachel Peck Our digital devices and social media have significantly impacted our personal and professional lives in many positive ways. However, they often act as a distraction – instead of promoting good work and personal life habits. We could all use a break from our screens from time to time, as taking a step away from devices and apps can help…

Why PR is More Important than Ever

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By Rachel Peck The disruption of industries across the world, due to the COVID-19 pandemic, has made it clear that businesses and organizations need to clearly communicate with audiences and employees, renewing the importance of transparent, authentic communication. Beyond crisis communications and management, a good PR strategy will be more important than ever, as it will assist you in setting the groundwork…

3 Reasons to Create Recyclable Content

3 reasons to create recyclable content

By Rachel Peck When developing a blog content strategy, it’s important to stay up-to-date on current trends and events, as they are applicable to your brand. However, you should also keep a well-maintained list of recyclable, “evergreen” content. Evergreen content includes videos, articles and blogs, which are relevant to your brand – no matter the current news cycle or brand messaging. Whether…

4 Podcasts for Communications Professionals

4 podcasts for communications professionals

By Rachel Peck If you’re a professional who relied on your daily commute as your podcast time, you’re not alone. Whether your commute was 10 minutes or two hours, that uninterrupted travel time is somewhat of a blessing and a curse. It’s the perfect time to catch up on an audiobook, podcast or calling family members. However, just because you’re no longer…

Remote Work Tools to Boost Productivity

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By Rachel Peck If you’re finding yourself missing your desk, the daily conversations with coworkers and the general noise of an office environment, you’re probably not alone. It can be difficult to find a new rhythm and feel productive in this new remote working situation – especially if you work best in a collaborative workspace. However, feeling connected, while working apart from…