5 Effective ways B2Bs can increase engagement on social media
By Lindsay Erb Engaging current and potential customers online and through social media is important to the success of every business. Unfortunately, many B2Bs are still hesitant to fully embrace social media, let alone invest time and other resources into creating a social media presence. Increasing engagement on social media doesn’t have to be very complex. Below are a few easy, yet…
Social Media Burnout: When to log off
By Lindsay Erb Social media is a great tool for businesses of all sizes and in all industries. It can help you get attention and build awareness; however, it can also become exhausting and overwhelming very quickly. Many business owners and social media managers feel the constant need to refresh their feed and engage in content. However, many don’t realize how it’s…
So, you started an Instagram…Now what?
By Rachel Peck Many B2Bs, and even some B2Cs, have been slow to jump on the Instagram bandwagon. While Facebook, Twitter and LinkedIn tend to be the most popular channels for many businesses, Instagram’s growth over the past few years, audience reach, and new sales opportunities have made it a social media must-have for many. However, starting an Instagram account is the…
Should you be on Clubhouse?
By Rachel Peck Unless you’ve been living in a digital blackout, or taking a much-needed social cleanse, then you’ve probably heard of Clubhouse. Social media’s newest darling, marketed as a “thought leadership” platform and an opportunity for small businesses to network on the main stage, is a social media chat room on steroids. While it might seem to make sense for the…
Social Media Tools Everyone Needs
By Rachel Peck Producing engaging, informative and visually pleasing content is no simple task, and is more important than ever for all types of organizations. Unfortunately, social media aesthetics are sometimes the first to go when there isn’t a dedicated social media manager, or content creator to take it on. Fortunately, there are a variety of tools available to communications professionals and…
Looking forward to 2021: PR & Marketing Trends
By Rachel Peck One year ago, we wrote a blog on marketing trends for 2020 and predicted a renewed focus on creative content, social media becoming the new shopping mecca and the downgrading of vanity metrics. How quickly those trends changed and, if nothing else, we learned a lesson in just how quickly trends can shift. While the pace of life has…
3 Tips for Managing Burnout
By Rachel Peck Here in Maine, we’ve soundly turned the corner from fall and are heading steadily towards winter. While we’d typically be preparing for the holidays, regrouping after a busy event season and prepping for mid-winter shows, this year is, of course, very different. The sunny and dry summer and fall months afforded us some sense of normalcy, making it easy…
3 Things to Know Before Posting to LinkedIn Stories
By Rachel Peck LinkedIn has become the newest social media platform to jump on the “stories” train. While users may be tempted to start uploading snapshots showcasing their brand or business, evaluating what content is appropriate for LinkedIn stories is a must. While we’re still testing out the format, and anticipate learning new capabilities as the feature develops, here are three things…
Marketing & Social Media Podcasts: What We’re Listening To
By Rachel Peck If you’re like us, you might’ve spent the beginning of this pandemic participating in a lot of webinars and virtual conferences. However, we live busy lives – between daily activities, work responsibilities and at home schooling (for some) multi-tasking has become our best friend. Where webinars can be difficult to fit in, while doing other activities, podcasts offer a…
Making the most of your LinkedIn
Perhaps no social media channel is as popular in professional circles than LinkedIn. With more than 700 million users in more than 200 countries, its networking potential is unmatched – making it a crucial tool during this time of distanced engagement with industry peers and coworkers. However, LinkedIn is no longer just a platform for users to boast personal achievements and search…