Looking forward to 2021: PR & Marketing Trends
Posted on December 16, 2020 by Rachel Peck

By Rachel Peck One year ago, we wrote a blog on marketing trends for 2020 and predicted a renewed focus on creative content, social media becoming the new shopping mecca and the downgrading of vanity metrics. How quickly those trends changed and, if nothing else, we learned a lesson in just how quickly trends can shift. While the pace of life has…
Category: B2B, Blog, PR Tips for PR Pros Tags: 2021, marketing, PR, public relations, social media, trends
3 Tips for Managing Burnout
Posted on November 10, 2020 by Rachel Peck

By Rachel Peck Here in Maine, we’ve soundly turned the corner from fall and are heading steadily towards winter. While we’d typically be preparing for the holidays, regrouping after a busy event season and prepping for mid-winter shows, this year is, of course, very different. The sunny and dry summer and fall months afforded us some sense of normalcy, making it easy…
Category: Blog Tags: digital detox, marketing, PR, productivity, social media
3 Things to Know Before Posting to LinkedIn Stories
Posted on October 20, 2020 by Rachel Peck

By Rachel Peck LinkedIn has become the newest social media platform to jump on the “stories” train. While users may be tempted to start uploading snapshots showcasing their brand or business, evaluating what content is appropriate for LinkedIn stories is a must. While we’re still testing out the format, and anticipate learning new capabilities as the feature develops, here are three things…
Category: B2B, Blog, Social Media Tags: LinkedIn, PR Tips, social media, social media marketing
Marketing & Social Media Podcasts: What We’re Listening To
Posted on September 30, 2020 by Rachel Peck

By Rachel Peck If you’re like us, you might’ve spent the beginning of this pandemic participating in a lot of webinars and virtual conferences. However, we live busy lives – between daily activities, work responsibilities and at home schooling (for some) multi-tasking has become our best friend. Where webinars can be difficult to fit in, while doing other activities, podcasts offer a…
Category: Blog, PR Tips for PR Pros, Social Media Tags: PR Tips, public relations, social media
Making the most of your LinkedIn
Posted on August 20, 2020 by Rachel Peck

Perhaps no social media channel is as popular in professional circles than LinkedIn. With more than 700 million users in more than 200 countries, its networking potential is unmatched – making it a crucial tool during this time of distanced engagement with industry peers and coworkers. However, LinkedIn is no longer just a platform for users to boast personal achievements and search…
Category: Blog, Social Media Tags: b2b, LinkedIn, marketing, PR, PR Tips, social media, social media marketing
Instagram Basics for B2Bs
Posted on July 23, 2020 by Rachel Peck

By Rachel Peck B2B organizations have started slowly migrating over to Instagram as a social media channel over the past few years as communications professionals began to realize the immense opportunities for exposure. However, it’s not enough to just start an account and post a few images. The more you know, the better you can take advantage of the variety of benefits…
Category: B2B, Blog, Social Media Tags: b2b, instagram, social media, social media marketing
4 Twitter Hacks You Should Know
Posted on July 1, 2020 by Rachel Peck

By Rachel Peck With social media offering new updates, functions and algorithm adjustments daily, it can be difficult to stay on top of it. This is especially true for small organizations who are just starting to explore these channels. However, a little knowledge can go a long way to elevating your brand – especially with channels like Twitter. If you’ve found yourself…
Category: Blog, Social Media Tags: marketing, PR, PR Tips, social media, social media marketing
Developing a Social Media Crisis Checklist
Posted on June 18, 2020 by Rachel Peck

By Rachel Peck If the past few months have taught us anything, it’s that you can never be too prepared when it comes to internal and external communications. While many organizations are reevaluating their crisis communications, some might believe they don’t need to prioritize their social media. However, this isn’t the case. For many businesses, social media is often the first touchpoint…
Category: B2B, Blog, Social Media Tags: PR, PR Tips, social media
Let’s Get Virtual
Posted on May 13, 2020 by Rachel Peck

By Rachel Peck Most of our human interaction moved into the virtual realm literally overnight. However, it’s time to start looking beyond present circumstances to begin planning for long-term approaches to this new reality. With many events either canceled or postponed for the remainder of 2020, it raises questions as to how businesses can pivot successfully to a virtual space, without losing…
Category: B2B, Blog, PR Tips for PR Pros Tags: Events, marketing, online meeting, PR, PR Tips, social media, teamwork, Trade Show, virtual events, virtual meeting, virtual office, working remotely
3 Reasons PR Pros Should Digitally Detox
Posted on May 8, 2020 by Rachel Peck

By Rachel Peck Our digital devices and social media have significantly impacted our personal and professional lives in many positive ways. However, they often act as a distraction – instead of promoting good work and personal life habits. We could all use a break from our screens from time to time, as taking a step away from devices and apps can help…
Category: Blog, PR Tips for PR Pros, Social Media Tags: digital marketing, marketing, PR, PR Tips, public relations, social media