Social Media Tools Everyone Needs
By Rachel Peck Producing engaging, informative and visually pleasing content is no simple task, and is more important than ever for all types of organizations. Unfortunately, social media aesthetics are sometimes the first to go when there isn’t a dedicated social media manager, or content creator to take it on. Fortunately, there are a variety of tools available to communications professionals and…
Tips for surviving 2021 – while maybe being productive
By Rachel Peck Believe it or not, we’re only a few weeks into 2021 and it’s already proving to be every bit as unprecedented (we hoped to not have to use that word) as its predecessor. It’s days and weeks like this that make it hard to remember we ever lived in a world where our daily productivity wasn’t competing with local,…
A few of our favorite things: A gift guide for PR pros
By Rachel Peck Believe it or not, we have a little more than two weeks until Christmas so you might be scrambling for ideas for those left on your list this year (and if you’re really last minute, for Hanukkah). As PR and marketing pros, we consider ourselves pretty easy to buy gifts for, but the same can’t be said for everyone….
3 Things to Know Before Posting to LinkedIn Stories
By Rachel Peck LinkedIn has become the newest social media platform to jump on the “stories” train. While users may be tempted to start uploading snapshots showcasing their brand or business, evaluating what content is appropriate for LinkedIn stories is a must. While we’re still testing out the format, and anticipate learning new capabilities as the feature develops, here are three things…
An Effective PR Strategy Takes Time
By Chelsie Woods The internet and growth of social media have contributed to a cultural shift where people expect information immediately. Referred to as the “instant culture,” we expect instant gratification from a social media post, where we track the number of likes or views, or an immediate email reply from a client or colleague. Technology has changed the way in which…
Marketing & Social Media Podcasts: What We’re Listening To
By Rachel Peck If you’re like us, you might’ve spent the beginning of this pandemic participating in a lot of webinars and virtual conferences. However, we live busy lives – between daily activities, work responsibilities and at home schooling (for some) multi-tasking has become our best friend. Where webinars can be difficult to fit in, while doing other activities, podcasts offer a…
Punctuation: To comma or not to comma
By Rachel Peck I have a confession. I’m a marketing and public relations professional with a degree in communications and a minor in English, and yet I’m known to misuse the apostrophe. Often when I get into a flow state with writing, I’ll begin the editing process and realize I’ve written several “it’s” when it should’ve been “its.” Whether you’re starting out…
Interviews 101: Attention to Detail
By Rachel Peck As PR professionals, one of our main functions is to pitch, or seek out, interview opportunities for our clients. In addition to that, we might have to also identify the best representatives for our clients’ businesses and assist them by offering them the tools they’ll need to effectively convey brand messaging. This offering by many PR agencies has become…
Making the most of your LinkedIn
Perhaps no social media channel is as popular in professional circles than LinkedIn. With more than 700 million users in more than 200 countries, its networking potential is unmatched – making it a crucial tool during this time of distanced engagement with industry peers and coworkers. However, LinkedIn is no longer just a platform for users to boast personal achievements and search…
Is Networking Still Possible in 2020?
By Rachel Peck Networking, like many of our usual business functions, is looking a little different these days. By this time last year, we had no doubt traveled to many industry events, and spent many evenings swapping stories and sharing ideas with like minded individuals. Now the idea of ordering from a bar, let alone eating from a buffet with a few…