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Interviews 101: Attention to Detail

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By Rachel Peck As PR professionals, one of our main functions is to pitch, or seek out, interview opportunities for our clients. In addition to that, we might have to also identify the best representatives for our clients’ businesses and assist them by offering them the tools they’ll need to effectively convey brand messaging. This offering by many PR agencies has become…

So You’re Traveling to a Trade Show

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By Rachel Peck Heading to a trade show or event? Whether you’re a seasoned attendee, or a new PR and marketing professional heading to your first event, you should take time to ensure you and your clients are as prepared as possible for a few very hectic days. From comfortable footwear to media briefings, here are EMG’s top trade show planning tips:…

Keeping it real: How to get noticed by the media

By Emma James It’s one thing to create great content, but another to actually get it published. As a PR professional, you must not only strategically send your stories out to the media, but also get their attention and convince them it is worthy of coverage. There are a few tips and tricks to keep in mind when trying to garner media…

Beyond Press Release Distribution – How to Get More Reach

By Chelsie Woods So your company has a big announcement to share with the media – perhaps it’s an announcement about a new project win or to tell the market that your business is expanding. Sending a press release to a large list of media contacts or using a newswire distribution service are great ways to share this news with a large…