Mastering Media Relations: Building Stronger Relationships with Journalists
In today’s world, communicating effectively with the media has become a vital skill for both individuals and organizations. Developing relationships with journalists can have an impact on your ability to share stories, products or services with a wider variety of people and build a strong reputation. Here are some strategies, examples, and techniques that PR professionals, entrepreneurs, spokespeople, or anyone else who…
How small companies can earn big media attention
By Chelsie Woods A common misconception amongst many small businesses is that to generate meaningful media and marketing opportunities you need to spend a lot of money or be connected to a well-known brand. These are simply not true. In fact, there are many small companies who have been able to make a strong name for themselves without the backing of a…
Interviews 101: Attention to Detail
By Rachel Peck As PR professionals, one of our main functions is to pitch, or seek out, interview opportunities for our clients. In addition to that, we might have to also identify the best representatives for our clients’ businesses and assist them by offering them the tools they’ll need to effectively convey brand messaging. This offering by many PR agencies has become…
So You’re Traveling to a Trade Show
By Rachel Peck Heading to a trade show or event? Whether you’re a seasoned attendee, or a new PR and marketing professional heading to your first event, you should take time to ensure you and your clients are as prepared as possible for a few very hectic days. From comfortable footwear to media briefings, here are EMG’s top trade show planning tips:…
Keeping it real: How to get noticed by the media
By Emma James It’s one thing to create great content, but another to actually get it published. As a PR professional, you must not only strategically send your stories out to the media, but also get their attention and convince them it is worthy of coverage. There are a few tips and tricks to keep in mind when trying to garner media…
Beyond Press Release Distribution – How to Get More Reach
By Chelsie Woods So your company has a big announcement to share with the media – perhaps it’s an announcement about a new project win or to tell the market that your business is expanding. Sending a press release to a large list of media contacts or using a newswire distribution service are great ways to share this news with a large…