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Interviews 101: Attention to Detail

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By Rachel Peck As PR professionals, one of our main functions is to pitch, or seek out, interview opportunities for our clients. In addition to that, we might have to also identify the best representatives for our clients’ businesses and assist them by offering them the tools they’ll need to effectively convey brand messaging. This offering by many PR agencies has become…

Making the most of your LinkedIn

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Perhaps no social media channel is as popular in professional circles than LinkedIn. With more than 700 million users in more than 200 countries, its networking potential is unmatched – making it a crucial tool during this time of distanced engagement with industry peers and coworkers. However, LinkedIn is no longer just a platform for users to boast personal achievements and search…

Is Networking Still Possible in 2020?

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By Rachel Peck Networking, like many of our usual business functions, is looking a little different these days. By this time last year, we had no doubt traveled to many industry events, and spent many evenings swapping stories and sharing ideas with like minded individuals. Now the idea of ordering from a bar, let alone eating from a buffet with a few…

Instagram Basics for B2Bs

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By Rachel Peck B2B organizations have started slowly migrating over to Instagram as a social media channel over the past few years as communications professionals began to realize the immense opportunities for exposure. However, it’s not enough to just start an account and post a few images. The more you know, the better you can take advantage of the variety of benefits…