Step by Step: How to create an Instagram Reel
There are plenty of ways to garner attention from your followers but keeping your page dynamic with multiple forms of media is imperative to keep engagement high. Videos and animated posts catch the eye of social media scrollers, so creating content such as Reels can provide the extra push that your page needs to stand out. Reels are relatively new to the…
Back to blogging basics: Five steps to optimizing your content
So, you started a blog…what now? It’s the question on every content developer’s mind. It’s what keeps us up at night or staring at an empty page on a screen. At times, it’s as if our ability to create meaningful sentences has left the building. We’ve all been there. When it comes to writing blogs – whether you’re an agency developing content…
15 steps to good PR
Are you a public relations professional or someone looking to start a career in PR? Maybe you work with a PR team or want to simply learn more about what public relations is all about. Whatever the case, it’s important to keep in mind some important steps to help you navigate this complex world of communications. When working in an agency, you…
The Five P’s of PR | Eclipse Media Group Blog
Public relations is no small job and it requires a lot of time and dedication to see results over a period of time. PR is an investment for any company and, whether done in-house or with the right PR consulting firm, it’s a long-term investment into developing a deeper relationship with both the media and an audience. Good PR tells a story…
What we learned during our summer internship
Eclipse Media Group was excited to have two summer interns join us for a few months as part of our summer internship program. Savanna Perry, a resident of Sanford, Maine and a student at the University of Tampa, and Lindsay Erb from Scarborough, Maine and a student at Endicott College, spent eight weeks learning the ins and outs of public relations. As…
3 distractions that actually boost productivity
Everyone gets distracted, it’s just human nature. Distraction is often seen as a negative, but in reality, it can be positive and healthy for your brain. Distraction gives your brain time to rest and reset, allowing you to become productive again. Here are a few distractions that actually boost productivity: Take more (not less) breaksTaking small breaks throughout the day is a…
5 Effective ways B2Bs can increase engagement on social media
By Lindsay Erb Engaging current and potential customers online and through social media is important to the success of every business. Unfortunately, many B2Bs are still hesitant to fully embrace social media, let alone invest time and other resources into creating a social media presence. Increasing engagement on social media doesn’t have to be very complex. Below are a few easy, yet…
4 tips to finding the right internship
By Savanna Perry Internships are an integral part of a college student’s education and future in the real-world. They help get your foot in the door and give you the experiences needed to succeed. They also help you determine if you really want to pursue a career in a specific field, or if another path might be best. Finding the perfect internship…
Social Media Burnout: When to log off
By Lindsay Erb Social media is a great tool for businesses of all sizes and in all industries. It can help you get attention and build awareness; however, it can also become exhausting and overwhelming very quickly. Many business owners and social media managers feel the constant need to refresh their feed and engage in content. However, many don’t realize how it’s…
Returning to the office? Here’s what you might have forgotten
By Danielle Jarosz The past 18-months have brought about tremendous change in the way we all live our lives, whether it be social interactions, home life, or how we do our jobs. In the past, the ability to work from home was a privilege few could enjoy. Suddenly, many found themselves at home creating makeshift offices and meeting in virtual workspaces. Now,…
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