5 Reasons Why You Should Hire a PR Agency
In today’s fast-paced business environment, having a well-crafted public relations and marketing strategy is critical for the success of any organization. While many companies have internal marketing and public relations teams, hiring a specialized agency can provide numerous benefits. In this blog post, we’ll explore some of the advantages of working with a public relations and marketing agency. Expertise and ExperienceOne of…
Why it’s important to invest in internal communications
Public relations and marketing teams spend a significant amount of time securing media opportunities to ensure that current and potential customers know about a major project win or hear about the latest and greatest new product. What sometimes gets overlooked in the process, is sharing this same information – and the resulting media coverage – with your internal channels. Many companies forget…
3 simple ways to improve your SEO
In public relations, we tend to find ourselves in charge of websites for a number of reasons. Whether it be for a client’s company page, our own website or running a blog feed, Search Engine Optimization (SEO) shows us how our content fares on the vast internet. The goal is to have your site appear high on the results list from search…
5 things in PR that make us (and our clients!) merry
There are plenty of things around the holidays that make us merry here at Eclipse, such as spending time with our families, going on vacations and eating lots of yummy foods. Luckily for us, we don’t stop being merry once the holidays go by! Here are five things about public relations that continue to make us (and our clients) smile all through…
Welcome to the Team: Polly Hersey
As we all prepare for new beginnings in 2022, we are excited for our own growth here at Eclipse Media Group. A few weeks ago, we introduced our newest member to our PR crew, Polly Hersey. Polly is a fellow Mainer who enjoys life in this great state, but also enjoys seeing the world! Read more about Polly and join us in…
5 Mobile Apps that Bring Us Joy
The holiday season for 2021 is here and there’s no question that this is an extremely busy time. For public relations professionals, this is when we compile strategic plans for content, identify editorial opportunities for the New Year and engage in budget planning sessions with clients. It’s a juggling act, but we have a few favorite mobile apps that ensure we have…
How to make the most of your team brainstorming session
Whether it is for strategizing blog ideas, social content or publications to pitch, brainstorming is an important job of public relations professionals. Most agencies would argue that these team meetings drive innovation and allow for the best ideas to come through. However, it can be easy to get sidetracked or lose the purpose of the session entirely if a few systems are…
The Graveyard of Social Media
If you looked at most smartphones, the odds of finding Facebook, Twitter or Instagram downloaded would be very high. These social channels, along with many others, have become a normal part of our lives as well as our social interaction with others. However, buried six feet under the ground lies plenty of social media that did not stand the test of time….
Beyond AI for business: Three places we see AI’s impact in our everyday lives
Artificial Intelligence, or AI, might seem like a scary term at first. When thinking of AI, blockbuster movies like The Terminator or The Matrix might come to mind— worlds where artificially intelligent beings decide humankind should be destroyed or enslaved. Many forms of media play on the fear of AI, but the truth is artificial intelligence has greatly improved how we live…