Boutique PR agency specializing in security and technology

Eclipse Media Group

Social Media Analytics for PR: Measuring Impact and Refining Strategies

Social media has become an essential tool for public relations professionals to reach out to their target audience and promote their brands. However, it can be difficult to measure the impact of social media campaigns and refine strategies without the proper tools and metrics.  Leveraging competitive analysis and benchmarking, however, can help social media managers stay ahead of the competition. In this…