Boutique PR agency specializing in security and technology

Eclipse Media Group

Finding plenty to be grateful for in 2020

EMGblog_thankful_acadiapark_2020

Like everyone else, we at Eclipse Media Group didn’t have the year we planned, but we’re lucky to still have plenty to be grateful for this year. We adopted new pets, spent lots of time playing outside and even started experimenting with a little homesteading. We consider ourselves lucky to have been able to savor a few moments of peace and joy…

5 Home Office Tools We’re Thankful For This Year

five home office tools we're thankful for

By Rachel Peck This time last year, we wrote a blog on four PR and marketing tools we were thankful for, but so much can certainly change in 12 short (long) months. As we head into Thanksgiving week, we’re reflecting on how our personal and work lives have changed, as well as the landscape of the holiday season. More than ever, we’re…

3 Tips for Managing Burnout

EMG Blog - Managing Burnout

By Rachel Peck Here in Maine, we’ve soundly turned the corner from fall and are heading steadily towards winter. While we’d typically be preparing for the holidays, regrouping after a busy event season and prepping for mid-winter shows, this year is, of course, very different. The sunny and dry summer and fall months afforded us some sense of normalcy, making it easy…

3 Things to Know Before Posting to LinkedIn Stories

emgblog_linkedinstories_10212020

By Rachel Peck LinkedIn has become the newest social media platform to jump on the “stories” train. While users may be tempted to start uploading snapshots showcasing their brand or business, evaluating what content is appropriate for LinkedIn stories is a must. While we’re still testing out the format, and anticipate learning new capabilities as the feature develops, here are three things…

An Effective PR Strategy Takes Time

emgblog_prtakestimes_10072020_website

By Chelsie Woods The internet and growth of social media have contributed to a cultural shift where people expect information immediately. Referred to as the “instant culture,” we expect instant gratification from a social media post, where we track the number of likes or views, or an immediate email reply from a client or colleague. Technology has changed the way in which…

Marketing & Social Media Podcasts: What We’re Listening To

EMGBlogs_podcastday

By Rachel Peck If you’re like us, you might’ve spent the beginning of this pandemic participating in a lot of webinars and virtual conferences. However, we live busy lives – between daily activities, work responsibilities and at home schooling (for some) multi-tasking has become our best friend. Where webinars can be difficult to fit in, while doing other activities, podcasts offer a…

Punctuation: To comma or not to comma

EMGblog_punctuation_09242020_typewriter_website

By Rachel Peck I have a confession. I’m a marketing and public relations professional with a degree in communications and a minor in English, and yet I’m known to misuse the apostrophe. Often when I get into a flow state with writing, I’ll begin the editing process and realize I’ve written several “it’s” when it should’ve been “its.” Whether you’re starting out…

Interviews 101: Attention to Detail

EMGblog_interviews101_09162020

By Rachel Peck As PR professionals, one of our main functions is to pitch, or seek out, interview opportunities for our clients. In addition to that, we might have to also identify the best representatives for our clients’ businesses and assist them by offering them the tools they’ll need to effectively convey brand messaging. This offering by many PR agencies has become…

Making the most of your LinkedIn

LinkedIn_emgblog_08202020_website

Perhaps no social media channel is as popular in professional circles than LinkedIn. With more than 700 million users in more than 200 countries, its networking potential is unmatched – making it a crucial tool during this time of distanced engagement with industry peers and coworkers. However, LinkedIn is no longer just a platform for users to boast personal achievements and search…

Is Networking Still Possible in 2020?

emgblog_networking_08062020_website

By Rachel Peck Networking, like many of our usual business functions, is looking a little different these days. By this time last year, we had no doubt traveled to many industry events, and spent many evenings swapping stories and sharing ideas with like minded individuals. Now the idea of ordering from a bar, let alone eating from a buffet with a few…