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In today’s world, communicating effectively with the media has become a vital skill for both individuals and organizations. Developing relationships with journalists can have an impact on your ability to share stories, products or services with a wider variety of people and build a strong reputation. Here are some strategies, examples, and techniques that PR professionals, entrepreneurs, spokespeople, or anyone else who...

Social media has become an essential tool for public relations professionals to reach out to their target audience and promote their brands. However, it can be difficult to measure the impact of social media campaigns and refine strategies without the proper tools and metrics. Leveraging competitive analysis and benchmarking, however, can help social media managers stay ahead of the competition. In this...

Social media has proven to be an important tool that can help a business increase awareness about their brand, reach a large audience and educate new and current customers. According to a recently published article in Forbes magazine, 90 percent of social media users follow at least one brand and the average person spends 145 minutes on social media each day. With...

Social media can be a powerful tool for promoting your business, but it also comes with security risks. Hackers are constantly looking for ways to steal personal information, spread malware, and launch phishing scams on social media platforms. To protect your business from these threats, it’s important to follow some basic security guidelines. In this blog post, we’ll share six essential tips...

In the world of marketing and public relations, earning media coverage is one of the most valuable assets a brand or business can attain. Earned media coverage refers to the publicity a company receives through media channels that are not paid for. This can include articles in newspapers or trade magazines, media interviews, and social media mentions. While sponsored content can be...

In today’s fast-paced business environment, having a well-crafted public relations and marketing strategy is critical for the success of any organization. While many companies have internal marketing and public relations teams, hiring a specialized agency can provide numerous benefits. In this blog post, we’ll explore some of the advantages of working with a public relations and marketing agency. Expertise and ExperienceOne of...

Communication professionals know that staying on top of the latest trends in social media can be a full-time job. In the not too distant past, social media was a secondary tactic used within marketing campaigns. Fast forward to today and brands have a major opportunity to leverage their message and reach a broader audience than ever before when relying on social media...

Public relations and marketing teams spend a significant amount of time securing media opportunities to ensure that current and potential customers know about a major project win or hear about the latest and greatest new product. What sometimes gets overlooked in the process, is sharing this same information – and the resulting media coverage – with your internal channels. Many companies forget...

Meet 2023 summer interns for Eclipse Media Group.

● Smart cameras using the Azena Operating System can be paired with autonomous robots to monitor high-sensitivity environments, such as stadiums and entertainment venues, manufacturing and logistics, and oil and gas facilities● Artificial Intelligence-enabled video analytics improve safety, security and operational efficiency using sophisticated detection technology to augment human response● Intelligent robotic dog from Prosegur Security, running the Azena platform, has already...