Posted on January 12, 2022 by Eclipse Admin
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In public relations, we tend to find ourselves in charge of websites for a number of reasons. Whether it be for a client’s company page, our own website or running a blog feed, Search Engine Optimization (SEO) shows us how our content fares on the vast internet. The goal is to have your site appear high on the results list from search…
Posted on December 22, 2021 by Eclipse Admin
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There are plenty of things around the holidays that make us merry here at Eclipse, such as spending time with our families, going on vacations and eating lots of yummy foods. Luckily for us, we don’t stop being merry once the holidays go by! Here are five things about public relations that continue to make us (and our clients) smile all through…
Posted on December 14, 2021 by Polly Hersey
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As we all prepare for new beginnings in 2022, we are excited for our own growth here at Eclipse Media Group. A few weeks ago, we introduced our newest member to our PR crew, Polly Hersey. Polly is a fellow Mainer who enjoys life in this great state, but also enjoys seeing the world! Read more about Polly and join us in…
Posted on December 8, 2021 by Eclipse Admin
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The holiday season for 2021 is here and there’s no question that this is an extremely busy time. For public relations professionals, this is when we compile strategic plans for content, identify editorial opportunities for the New Year and engage in budget planning sessions with clients. It’s a juggling act, but we have a few favorite mobile apps that ensure we have…
Posted on December 1, 2021 by Eclipse Admin
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Whether it is for strategizing blog ideas, social content or publications to pitch, brainstorming is an important job of public relations professionals. Most agencies would argue that these team meetings drive innovation and allow for the best ideas to come through. However, it can be easy to get sidetracked or lose the purpose of the session entirely if a few systems are…
Posted on October 27, 2021 by Eclipse Admin
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If you looked at most smartphones, the odds of finding Facebook, Twitter or Instagram downloaded would be very high. These social channels, along with many others, have become a normal part of our lives as well as our social interaction with others. However, buried six feet under the ground lies plenty of social media that did not stand the test of time….
Posted on October 22, 2021 by Eclipse Admin
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Artificial Intelligence, or AI, might seem like a scary term at first. When thinking of AI, blockbuster movies like The Terminator or The Matrix might come to mind— worlds where artificially intelligent beings decide humankind should be destroyed or enslaved. Many forms of media play on the fear of AI, but the truth is artificial intelligence has greatly improved how we live…
Posted on October 14, 2021 by Eclipse Admin
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As part of Eclipse Media Group’s 15th year anniversary, we wanted to dedicate a blog to some of our recent client highlights. We owe a lot to our clients, and we’ve been lucky enough over the years to work with some truly great companies. Azena (formerly Security & Safety Things)Pitch Perfect (InSecurity Magazine)Wondering what sporting events might look like in the future?…
Posted on October 6, 2021 by Eclipse Admin
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We’ve put together a few of these blogs over the years, being avid podcast listeners, and they mostly center around public relations and professional podcasts. International Podcast Day was a few days ago, so it’s fitting for us to highlight some of our favorites— both serious and some that just keep us sane. PR in the technology industry can mean hours and…
Posted on September 9, 2021 by Eclipse Admin
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There are plenty of ways to garner attention from your followers but keeping your page dynamic with multiple forms of media is imperative to keep engagement high. Videos and animated posts catch the eye of social media scrollers, so creating content such as Reels can provide the extra push that your page needs to stand out. Reels are relatively new to the…