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Is “Off the Record” Ever a Good Idea?

By Chelsie Woods The invitation to be interviewed by the media, whether it’s with the local newspaper or an industry trade publication, is often considered an exciting opportunity. It’s a chance to tell your story and to increase your company or brand’s recognition by being interviewed as a subject matter expert. While a majority of interviewees find it’s relatively easy to identify…

So You Opened a Twitter Account… Now What?

Depending on your perspective, social media has become a necessary evil when it comes to recording traction and maintaining a presence within any industry. While there seems to be new social media platforms popping up each day, Twitter has withstood the test of time. Originally Twitter was used to get news out quickly, through an inverted pyramid style approach. With the initial…

Measuring Social Media Success

By Emma James In a world of constant connectivity and togetherness, everything that PR pros put out on social media is analyzed – for better or worse. With the migration from print media to digital outlets, more than ever we have to be creative in how we publicize – it’s easy to get lost in the mix in our 6,000-Tweets-a-second world. It’s…

What’s the Value of Public Relations?

By Chelsie Woods Have you ever heard the saying “if a tree falls in the forest and no one hears it, did the tree really make a noise?” That is the question you should be asking yourself about your business as it relates to public relations. What if your company makes the best device in the market, but no one knows about…

Beyond Press Release Distribution – How to Get More Reach

By Chelsie Woods So your company has a big announcement to share with the media – perhaps it’s an announcement about a new project win or to tell the market that your business is expanding. Sending a press release to a large list of media contacts or using a newswire distribution service are great ways to share this news with a large…

Media Interviews Tips & Tricks

By Chelsie Woods Much like a job interview, being interviewed by the media should involve important preparation to ensure optimal results. To prepare, it’s important to keep a few things in mind before going on the record, whether it’s with a reporter from your local newspaper or a trade industry publication. Do your homework Always expect that everything you share with the…

Trade Show Marketing: How to Make the Most of Your Next Big Event

By Chelsie Woods National and regional trade shows often provide a unique opportunity for companies to meet face to face with customers and to showcase their latest products and solutions. Just as companies invest time and money to select the right trade show booth location and design, so too is it important to recognize the value in investing in a communications plan…

How to Leverage Valuable PR Content

By Catherine Berce Great news! A well-known magazine published an article about your company giving you major street cred in your area of business and making you the envy of all your colleagues. Take a moment to bask in your success. Okay, so that’s the end of the story–you get some good PR coverage in an industry magazine and that’s all until the…

Attention to Details in PR Processes Key to Future Success

By Gina Celeste To be successful, companies need to have clear objectives, consistent processes, and an understanding of client expectations. How does a company’s ‘behind the scenes’ operation foster these things? Bottom line: the devil is in the details! Attention paid to all the small things and leveraging organizational tools adds up to big rewards. Create tools to document work in progress…

5 Tips to Build a Better Relationship with the Media

By Chelsie Woods If telling your story through the media is important to your business, then developing a positive working relationship with the media is critical. Like most people today, reporters and editors are trying to do more work with less time. Thanks to email, social media and the 24/7 news cycle, the media is faced with information overload. It’s impossible for…