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Keeping it real: How to get noticed by the media

By Emma James It’s one thing to create great content, but another to actually get it published. As a PR professional, you must not only strategically send your stories out to the media, but also get their attention and convince them it is worthy of coverage. There are a few tips and tricks to keep in mind when trying to garner media…

5 Myths About PR & Media Relations

By Chelsie Woods Developing and executing a well-thought out PR and media relations plan is an important strategy for those looking to build brand recognition and to foster future growth. Unfortunately, many businesses give this responsibility to a front office employee who has little or no experience working in media relations. That’s because some believe this responsibility can be handled by most…